For some, the term "online marketing" is a vague one. This is because there are many different ways one could define online marketing since there are scores of methods one can market a product or service online. This opens the door for various different marketing strategies most of which have proven quite successful. What are some of the more popular methods of online marketing? Here are a few…..
Article marketing was originally considered too laborious to be successful but now it has emerged as one of the primary means entrepreneurs promote their wares online. As the name implies, article marketing centers on promoting a product or service through short, well written articles that are published on the internet. These articles are a mode of information marketing where solid, informative, and entertaining writing is designed to entice readers to learn more about said product or service. A link is usually included at the end of the article. Those whose curiosity was piqued by the article will follow the link to the product/service's main website.
In a similar vein, promotional blogging has been known to deliver solid results. The way this method works is fairly simple and extremely effective. How does it work? A common example would be a website that sells sports related merchandise would publish a blog (or series of blogs) that revolve around sports. The goal of these blogs is not only to provide entertaining reading to those stumbling upon it, but also to drive traffic to the main website selling the merchandise. To make promotional blogging successful, it needs to be done consistently. Thankfully, blogging is a lot of fun. Once you get the hang of it and receive accolades from your readers, you will find yourself updating you blog several times a week. Really, who doesn't enjoy the role of a muse? And what better way to muse than to muse your business' profits through the roof?
Those that prefer audio-visual mediums as opposed to the written word will greatly enjoy the opportunities available with audio podcasting or video marketing. Thanks to the development of digital video and its accompanying editing software, the ability to promote a video featuring your product or service is easier than ever before. Those that may find video production a little complicated or involved could always release an audio only promotional recording. The venues for such promotional materials are vast as they can be placed on file sharing sites, blogs, personal websites, and social networking communities. And, no matter where they are presented, they can draw in large audience which can convert to large volumes of traffic.
Interactive platforms such as social networking sites have great marketing potential as well. The benefit to these platforms is the producer of the product or service can step from behind the wares he/she is promoting and sell himself. Many products are sold because of the charisma and credibility of the person selling it. (Infomercial pitchman Ron Popeil made billions with this strategy) Social networking venues can definitely help you promote yourself as well as your product to great success.
This is only a brief overview of a handful of online marketing methods. Honestly, the world of internet marketing contains limitless potential. Exploring this potential could very well change your life!
Director Of Online Marketing
Internet Marketing is the water that helps grow your business. With this in mind, why do many decision makers of business development spend prolonged amounts of time evaluating proposals that can assist them in increasing business. My theory is that it is the lack of education regarding the cost of marketing their business. I am not speaking on an allotment of budget for a marketing campaign but the time and business lose for every day that the marketing does not start. In many cases, the budget for the project will stay relatively the same. The difference is that these businesses have started the race well after their competition.
Would you agree that time is money? If this is true then every minute your market offering is not in front of your target audience you are loosing time which means you are loosing money. You have probably heard the saying "you can pay now or pay later. The one thing that is sure, you will pay". This is true in marketing. If you decide that you do not need to market your business and you will grow it one customer at a time and wait on just word of mouth, then you are doomed to the result of slow business and run the risk of going out of business.
Say you are a retailer and your item cost $25. There are 5000 visitors per month that would come to your site if it had good ranking and your conversion ratio is 10%. For every day you choose not to market your business online and get good search engine placement you stand to loose $417. That is $152,205 per year if you decide to wait till next year to start marketing. This does not even factor in the competitive edge you are giving your competition.
Customer loyalties only apply to customers. If your competition seizes the opportunity to market and generate the customers you missed by waiting then it is harder to gain those customers than it would have been if you would have had them first.
Here is the down and dirty cost of it all. While many decision makers try to hold on to their budget and do not market their companies or prolong making a decision, their business is going elsewhere. Would you rather spend $1,000 or $20,000 for that matter to be positioned well in the eyes of your target market and sell your product or service or would you like to loose $152,207 a year trying to hold on to what little budget you have.
By no means am I saying to foolishly through away your budget. What I am stating is that for every minute you wait to make a decision and do not market your business, you are loosing money. I look for you to tally up the cost of marketing for your business.
The bottom line is that if you see more money in return than you spent on marketing then the actual marketing cost you nothing. It only cost if you do not see a return. But the fact of the matter is that if you do nothing then your decision will certainly cost you.
Both James Copper & Jeff Beale are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
James Copper has sinced written about articles on various topics from Finances, Mortgage and Mortgage. James Copper is a writer for where you can find information on
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