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Dirty Little Secret Bass

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Message board seeding is the technique nobody's talking about - because they don't want you to know about it!

In this article top web designer Richard Quick uncovers the secrets of this powerful technique.

What are message boards?

Message boards are websites, or sections of websites, where people go to chat, usually about a single subject. There are message boards about everything from pop stars to politics.

The way they work is simple, people write messages, or posts, which appear online. For example, they might post a question ("How do I add a link in HTML?") or an opinion ("The new Tom Cruise movie is awesome!"). Other people can then reply.

How does this help me?

The obvious way to try to increase traffic to you website might be to post to a message board promoting your site. Don't do this - ever. People treat these kind of unsolicited adverts as spam and get very angry with people who post them. You're likely to get angry emails, abusive posts on the board or even complaints to your ISP, asking for your site to be shut down.

So what can I do?

Well, while people don't like their message boards being spammed they always welcome new members. If there's a subject you're interested in or knowledgeable about then you can join a few popular message boards and join in with the discussions. Most message boards allow their members to have a signature, with a link to your website.

How does this help me?

Message board seeding, as this technique is known, will help you in two ways. Firstly, people on the boards will come to know and trust you. Some will look at your site out of interest and next time they need a service similar to yours they may contact you. Secondly, and much more importantly, every time you post on a message board you will be creating a link to your website. This will improve your page rank and help push you further up Google.

How to link to your site

When you link to your site, make sure the link text (or anchor text) you use contains your main keywords. If you own a Chinese restaurant in Brooklyn your link text should be Chinese restaurant Brooklyn not The Golden Lotus.

Share the love

Posting 100 messages to 1 message board won't have the same effect on your Google position as posting 10 messages on 10 different message boards.

Where to post

Make sure you choose message boards that closely match your business. If you run a golf course near Miami, you should post on message boards about Golf or Miami - not on message boards about web design or orange juice.

Dirty Little Secret Bass

You know what I'm talking about . . . those job search warts that are defects in your background. The ones that worry you when you're looking for a new job.

For example, you may have been fired. Or your career has plateaued or stagnated. Maybe you've been underpaid or out of work for awhile. Or you've been arrested. Or maybe you're embarrassed because you're not competitive with other job candidates.

It could be a hundred different things that you hope an interviewer won't ask about. And we try very hard to hide it in your resume. Or just plain lie about it.

Back in the day your efforts at obfuscation may have flown. But not any more. We're living in an era where your background is going to checked and challenged. Even your credit and bank account are subject to scrutiny not to mention your health record.

So you better go in prepared to address your job search warts. Or risk being passed over.

One of the first things you must understand when you're considering a job search is that there is no such thing as the perfect candidate . . . for any job.

You see, we all tend to be defensive about what we DON'T have going for us . . . our problem areas, liabilities, defects, etc. In short, our job search warts. The bad news is that we screen ourselves out of opportunities by concentrating on those aspects that are mismatched rather than those which could make a contribution.

Hiring managers repeatedly tell us that they never turn away a candidate because he/she doesn't have EXACTLY what they're looking for. They understand that frequently a candidate will have other valuable capabilities they weren't looking for.

These hiring decision-makers report that if they have an exceptional candidate in front of them they tend to reshape the job. In business this goes on all the time.

If you think you will be screened out because you don't exactly fit an organization's qualification like a glove, you're sadly mistaken. Most organizations are on a fishing expedition when they are looking for a job candidate.

It's important to realize that if you suffer from job search warts (as everyone does) your candidacy is not sunk. The mistake we make is to turn defensive if a liability is pointed out to us.

But when we get defensive we come across like a wimp -- unsure of ourselves, lacking in self-esteem, backpedaling and sometimes being downright argumentative.

So, remember . . . everyone has warts! Most employers know this and are more interested in learning what you can contribute than what you can't. Be prepared for the tough questions. But be even better prepared to show ways you can make a difference to the organization.

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About Author

Both Richard Quick & Paul Bowley are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Richard Quick has sinced written about articles on various topics from SEO Search Engine Optimization. . Richard Quick's top article generates over 880 views. to your Favourites.

Paul Bowley has sinced written about articles on various topics from Marketing and Communications, Interview Questions and Debts Loans. Paul Bowley manages EEI, the world-class pioneer in alternative job search techniques and innovative e-business strategies . . . since 1985. Check out THE WORLD'S FASTEST JOB SEARCH PLAN! And grab our stunning FREE REPORT!. Paul Bowley's top article generates over 74000 views. to your Favourites.

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