It is mostly extremely helpful to bind external know-how for such projects. The daily work in business is usually at the utilization-border - the resource time is frequently lacking in such projects.



Principle number 6: What do you reach with reference to your customers. Measuring-results are won from the standpoint of your customers and show, how your customers perceive you and your business.

Simply use these proven methods for it: Acknowledgment and complaints are filtered especially easily out of a well led CRM data base system. Further possibilities are: Customer-surveys and focus-groups.

Very strong success-drivers and starting points are: Accessibility, customer-loyalty, products, services, reputations, sales and customer service-performances.

Tip: My most successful customers concentrate on one point at a time, then optimize and develop that in such a way, that it becomes a substantial benefit for all.

Case Study

The strategic internet marketing department of Arguna Consulting leads a small business project in Germany. The goal of this small business is to improve the image and online attainability within a certain time frame.

Situation: This small business came to us in order to clearly increase their strategic image and attainability online.

First we developed together a strong project-plan and some worthwhile goals. At the same time we produced an inventory of the current situation concerning online image and attainability.

A project-team, existing from altogether 8 external and internal specialists, was composed carefully. External specialists were chosen to participate like: Arguna Consulting, we took over the development of the best internet marketing strategy and the project-management, a graphics-designer for web design, somebody for web programming and creative photographer. Internal specialists have been two CEOs plus a marketing manager and the distribution manager.

The most success-promising starting points were found in the carried out inventory of the current state. The rankings of the previous internet-appearance in the search engines Google, Yahoo! and MSN was not very satisfying; additionally, more qualified visitors should come to the web site and become prospects and ultimately new customers.

After a thorough investigation and some result oriented meetings, new markets and niches were found. Copy-writing was written, creatively designed, programmed and photographed. Code-optimizations, competitor-analysis and the specifically worked out value-hierarchy of this small business was transferred into the vision statement and mission statement.

The project-management provided a convincing viable-ness for all participants and pushed structures, which led to a good work-division and very few competence-struggles. Shortly later, this phase was completed, and the web site went online.

Within two weeks, we increased the market size of our client and the potential share of it by 310 percent! The attainability simultaneous went up by 1300 percent! In these 14 days, an unusually high number of new prospects contacted our small business and asked for offers.

These measurement and metrics could be won from the analysis of the business-internal accomplishment-indicators.

And this is just the beginning of the success story

Summary: The entrepreneur will reach his ROI (Return on investment) in a shorter time than planned. This time will clearly be before the planned break-even-point. Here the solid and thorough working through all project-phases has fully and completely been approved once again.