One facet of a well designed website is its colours. choice of colours is important in creating the look that the site's owner wants to portray. if the website's appearence doesn't meet the users expectations, then they'll leave and probably won't return to the site. This is frequently the reason why a web site isn't doing as well as it should be.



Knowing all about colour perception can make your life easier when picking a colour scheme for a site. knowing the colours that can irritate & those that can calm is vital in giving the user the right impression & experience of the site. why would you want to anger a user if you want them to buy from your web site?

Colour balance & contrast is another good technique. It can be used to direct users to specific pages on the website.

Below is a list of the best-known colours and their emotional connotations.

Green is linked to nature, peace and envy. its also a really relaxing colour and is great to use for a relaxing effect.

The colour white conjures up feelings of purity, simpleness, emptiness and innocence. if used as the main colour of a site, it creates a clean and simple feel.

Blue is most commonly associated with with corporate websites as it is a strong colour that is linked to confidence, coldness, depression, water and peace.

Ebony can be related to death, mourning, power and style. numerous metal bands use black as their main colour due to its links with death and evil.

Yellow summons up images of summer, joy and optimism. its a colour that can be overwhelming and if used alongside with black, it creates a warning feel.

Like yellow, red is associated with love, sex and energy. it can be overpowering if over used, however its marvellous to attract attention.

Brown can express trust & honesty in a design. it can also be associated with ageing, warmth and comfort.

Orange is linked with enthusiasm, creativity and stimulation. it can be used in web design to indicate friendliness.

The colour orange is truly young although also warm, stimulating & friendly. used in sites, it's also welcoming.

Grey is a popular colour for backgrounds for websites. just like black, it's adequate for showing off images & it creates adequate contrast between different colours.

Colour's role isn't just to make the site look nice, it can encourage feelings & emotions from the user. picking colours that anger the user can have detrimental effects on your web site, whereas cleverly selecting may mean that the web site lives up to user expectation.