There are many consumer protection advokater and liability practitioners who praise and support the nutrient profiling model an believe that this model sets standards that are important for the health of consumers, and especially children. Just like many other countries, childhood obesity has become a big problem in the UK, and the nutrient profiling model allows the government regulators to ban certain junk food manufacturers from aiming advertising towards children. This is done in many ways, including games, websites, and television as that feature slogans, cartoon characters, and other elements that children find attractive. An advokat points out that the advertising ban applies to foods which are high in sugar, fat, salt,and empty calories, as these foods contribute to childhood obesity. The advokat also says parents must take some responsibility, but in this age with Internet access in school and almost everywhere else, it may not be possible for parents to monitor what their children are exposed to concerning advertising one hundred percent of the time. This is where the Nutrient Profiling Model comes in. Developed by the Food Standards Agency, or FSA, this model is used to compare the nutritional value of foods, and determine which foods are healthy and which are harmful.

One advokat says that the FSA may go to far, and agreement is heard from other advokater and law firm partners. One proposal puts milk in the same value as a sugary soft drink, and states that breast milk is unsuitable for infants and small children, the group that gets nourishment from this substance. The dairy industry has consulted with an advokat of their own over these ratings, because milk received a zero in the scoring, the same score that a diet soft drink scored. Under the profiling model, a zero score is neutral, and is neither healthy nor harmful. If a score is positive then the product is unhealthy and subject to the advertising ban, while a negative score shows that the food is a healthier choice. Many liability advokater and those who practice consumer protection law are pleased with this profiling model, because it is aimed at preventing childhood obesity, which can lead to health problems even in the adult life of the individual. By preventing junk food advertisers from targeting children for foods which are unhealthy and lead to obesity, the model will prevent obesity in many children.