It would be hard to make a fashion statement without the most versatile of all casual wear – the jeans. But present day jeans are very different from those that were in vogue just decades ago. Present-day jeans are a subtle combination of formal and informal. With the right kind of footwear and accessories, day-wear is easily transformed into evening–wear.



Jeans are a present-day icon of style. They are universal in their purpose and transcend all racial, ethnic and social barriers. Although America is by far the largest country to consider jeans a vital part of a nationwide culture, other countries are fast approaching the same positive attitude towards jeans. Frankie B Jeans is a respected member of the American jeans culture, and has stood the test of time.

While jeans and denim are synonymous with American culture, they did not originate in America. Instead, they were born in France, the fashion capital of the world. And although the American cowboy was the first to reveal the rugged utility of the jeans, Frankie B Jeans has transferred that rough-and-tumble look into a symbol of high society. Frankie B. Jeans came into its own because of pioneer designer Daniella Clarke. As a teenager, she conceptualized low-rise jeans, the style of jeans that finds them just hanging on your hips. She even went so far as to cut the waistband from her own jeans to create a low-rise style. Eventually, she found a way to create and produce these jeans, which she baptized with the name “Frankie," after her daughter. Frankie B Jeans were officially born. Frankie B Jeans emulates the “rock hippie" style of the late sixties and early seventies.

Although Frankie B Jeans are best known for their styles and cuts, comfort has not taken a back seat. Frankie B Jeans are constructed to reflect the sexy, confident, strong image of today’s woman—and today’s woman demands comfort.

The range of Frankie B Jeans is replete with style and options. Nevertheless, what creates real profits for Frankie B Jeans is the pure sex appeal—perhaps more than any other style of jeans, both men and women will scour the stores for Frankie B Jeans; women buy because they love the style, comfort and look of Frankie B Jeans. Men buy so that they can see their loved one in these sexy jeans.

Perhaps expectedly, Frankie B Jeans has recently come out with a children’s line, titled Frankie B Kids. Included in this new line are F pocket jeans, along with fun styles with embroidered back pockets. Moms and daughters have never been so stylish together!

Frankie B Jeans has now been joined by other accessories. Included along with the Frankie B Jeans line are Frankie B eyewear, knitwear and menswear. Who would have known that Frankie B Jeans would go from being designed in a garage to being designed and marketed around the world.