One of the most ordinary proposals made to original enrollees in a network marketing plan. A slightly more current variation on this is to buy a list of email leads and plug them into the pre-written auto responder series provided by the MLM Company.



Most of these new network marketers have next to no information of either sales, or internet marketing. If they did, they'd know that to obtain a home run with those show the way, to get them to sign up to their program, is no small task. A person could spend hundreds on leads, month after month, believing they are doing the right thing to work the business, and they end up with nothing. Worse than nothing, actually. Not only are they paying the minimum monthly auto ship or membership fee for their program, but they are paying $65 plus a month for leads.

There are some lead brokers that are better than others, but even they say that to really profitably convert those leads into members, you need to get on the phone and call them. This no doubt works fine for those people comfortable with cold calling people. But those people are in a minority.

You have these leads plugged into an auto responder series, you still have to call them. They are receiving offers from many companies, and did not actually come to YOU in the first place. They responded to some generic ad in a magazine or on the internet. They are looking for an chance to make money, yes. But these are not qualified leads. And when you are the one going to them, without them having made a specific inquiry, they are in passive mode already. Worse, you are in the position of aggressor. There is a subconscious defensiveness, a 'what now' state of mind that develops, particularly after they receive umpteenth offers in their email box. These are resistant leads.

Whilst buying leads seems like the simple option to those new to internet marketing, it actually isn't when you consider the difficulty in achieving success with them.

The internet fortunately provides many opportunities to get your own leads. That is, people who have responded to your online ad, or found your website through the search engines. And I don't mean the generic, company website URL you were given as part of the network marketing program you joined. To be successful, you need your own web presence, with your unique personality shining through. This builds credibility with your prospects, and starts to build that all essential relationship.

This may sound like a complicated or difficult process. It actually isn't. There are different website builders around today that will help you build a professional looking website, and you don't have to know your HTML from your JavaScript. There are even a few that will help you build search engine optimized websites, and there are plenty of Ebooks and programs on how to develop a presence on the search engines. It may take a little more time, and more of a learning curve than going out and buying a bunch of leads, but the reward is not only achievement with your internet marketing venture, but the opportunity to earn additional streams of income, independent of whatever opportunity you are currently promoting. Ad sense and other advertising based, revenue sharing programs are an excellent source of income.

Developing a list of opt-in prospects into your own auto responder series - or newsletter - will allow a level of success with your network marketing program that seems unattainable within the cold leads game.