First released in 2004, this game has actually found a place in the Guinness book of world records as the most popular online role playing game ever. Now that is something any company would love to be able to boast.



The question then becomes how did they do it? This was the first online role playing game the company Blizzard ever tried to make, and they entered into a market that was already established, with many other companies sporting very well known and successful games. This means they not only had to break into an already established market filled with competition, but they did so and took the title as the biggest game there is.

And how can you use what they did to benefit your company?

The first and most important aspect of their original planning was by holding focus groups about what it is that people liked about the current games and what they didn't, and from that information they tailored something that was meant to be exactly what people were looking for.

This is how you can break into an existing market and achieve success. If there is a lot of competition, don't let them scare you, figure out what it is that they're doing wrong. No company is going to be perfect, and you're in a prime position to get the goods on them before they know anything about you.

When you first open your store all of your commercial printing can focus on the reason why you can help people more than the competition can. If you've done the right research you can tell people exactly what they are looking to hear.

Mention all the things that people were unsatisfied about in relation to the competition and make sure you do it better.

Quite often people who think they're perfectly satisfied with a company, and may say they're satisfied, will quickly realize that there was a lot of things the company wasn't doing for them. But they only realize this when someone really asks them what it is that they want out of a company, and when another company can provide it for them, they'll be much more willing to try them out.

No market is completely closed off to new people entering into it. I'm sure the existing companies will try to emphasize with their commercial printing that they're the biggest in an effort to discourage anyone from even challenging them.

Well, the old saying applies that the bigger they are the farther they have to fall. So long as you know how to handle yourself and do the proper research, no market is closed to you.