You are thinking of setting up a web site to promote and market your ebooks. Maybe you are even thinking of producing an ezine. One of the most prevalent reasons people read ebooks is to find information about how to turn their Internet businesses into a profit-making machine. And these people are looking to the writer of ebooks to provide them with new ideas and strategies because writers of ebooks are usually people who understand the new cyberspace world we now live in. These writers are experts in Internet marketing campaigns and how to promote and ditribute ebooks. The cyberspace community needs them to be successful so that more and more will be written. You may want to create affiliate programs that will also market your books. Affiliates can be people or businesses worldwide that will all be working to sell your books. Think about this. Do you see a formula for success here? Figure out your subject matter and then narrow it down. Your goal is to aim for specificity. Research what's out there already and try to find a void that your book might fill. What about an ebook about a wedding cake business? Or one about caring for elderly pets? How about the fine point of collecting old glass? You don't have to have three masters degrees to write about your subject. People need advice that is easy to read and easily understood. Parents need advice for dealing with their teenagers. College students need to learn good study skills - quickly. The possibilities are endless. Getting your ebook out is going to be your focus once you've finished writing it, just as it is with print books. People will hesitate to buy any book from an author they've never heard of. Wouldn't you? The answer is simple: give it away! You will see profits in the form of promoting your own business and getting your name out. You will find affiliates who will ask you to place their links within your ebook and then they will go out and make your name known. Almost every single famous ebook author has started out this way. Another powerful tool to attract people to your ebook is to make it interactive. Invent something for them to do within the book rather than just producing pages that contain static text. Let your readers fill out questionnaires, forms, even crossword puzzles geared to testing their knowledge on a particular subject. Have your readers hit a link that will allow them to recommend your book to their friends and associates. Or include an actual order form so at the end of their reading journey, they can eagerly buy your product. When people interact with books, they become part of them. That's why ebooks are so essential. Not only do they provide a forum for people to learn and make sense of their own thoughts, they can also serve to promote your business at the same time.