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Domain Name Who Is

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This is good question. Let's say I am starting a new business venture. I have decided on my company name and it is registered with the relevant authorities.

My company is called Joe's Trading Ltd and I sell cheap widgets. I now need to get my domain name. So what do I choose?

Firstly let's start with the name itself.

My company is called Joe's Trading Ltd so I guess I should register ?joestradingltd.com? or ?joestrading.com? or ?joestrading.co.uk?, right?

Well no, not really...

When I register a domain name I need to consider a few important factors.

Firstly, what is the purpose of the domain? Is it's purpose corporate branding or is it to drive traffic to my website?

Well if my company is ?IMB? or ?MacDonalds?, then I guess that branding is all important but ?Joes Trading Ltd? wants to sell blue widgets online and lots of them. My main priority is to generate website traffic and the more the better.

I am selling widgets. This is my target market and my unique selling position is that they are cheap.

So what has this got to do with my domain name?

Everything!

The domain name is a major factor when it comes to ranking on search engines. And search engines provide 90% of web site traffic.

In recent studies, it has been discovered that the domain name itself is a ranking factor and counts for 30% of the total factors that the search deems important when it ranks websites in its index.

Really, it is THAT important!

So what makes a higher ranking domain name?

Well, firstly short is best. The shorter the domain the higher the ranking.

Secondly, the domain must include the keyword for which you wish to rank high.

In this case Joes Trading Ltd sells Widgets so the domain should contain widgets. The widgets are cheap so the domain could be ?cheapwidgets.com?. This domain is going get higher ranking in the search engines for the search term ?widgets or ?cheap widgets? than ?joestrading.com? could ever hope to achieve

Higher ranking means more traffic which in turn means more sales & profits.

So when it comes to purchasing your domain make search engine ranking your number one priority.

Domain Name Who Is

In renewing your domain name, it is important that you know the nature of the domain name renewal. Accordingly, the domain name renewal is such a process of purchasing an additional period to an existing domain name registration. Speaking of the domain names, it is commonly noted that in renewing your domain name, the domain names can have a maximum of ten years of registration term that is appended to them at any given time.

Given such fact about the domain name term, it is nice to know that you can only keep your domain name by renewing it earlier than the expiration time of your domain name and in time again. But, if you encounter some domain name registrars that offer one hundred year domain name registrations, be aware that there is a great possibility that such registrar for your domain name is either a scam or a company that will take your money now and then renew your domain name for you every ten years up to the time that the set hundred years is due.

It is also considered that in renewing your domain name you come to the extent of adding whatever amount of time you select the remaining period on your domain name registration. And for any of your domain names that you think on keeping, it is then a very practical thing that you register your domain name for so many years at a time. Many domain name renewal experts have considered that the longer your domain name term of registration, the lower is the costs per year.

However, many domain name holders often forget to renew their domain names leading it to an expired status. In terms of the expired status, this thing can last anywhere from 0 to 45 days depending on the domain name registrars discretion. Usually, when you encounter such situation in which you forgot to renew your domain name, you don't need to worry at all for the reason that you can still perform a domain name renewal during such period. And if the expiration date is really up, you need some additional fees for you to renew your domain if you are still interested, but if now at all, after five days, your domain name will be made available to the public and are open for everyone to register.

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About Author

Both Colin Hartness & Rudolf Freidlander are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Colin Hartness has sinced written about articles on various topics from Site Promotion, Domains and Web Development. Colin Hartness is the Sales Manager for Cheap Domain Names UK, a company specializing in low cost domainregistration and hosting services with cutting edgeonlne website building software. For more details visithttp://www.cheapdomainnames.uk.com. Colin Hartness's top article generates over 22200 views. to your Favourites.

Rudolf Freidlander has sinced written about articles on various topics from Domains, Blogging and Online Dating. You're About To Learn The Secrets To Throwing The Most , No Matter How Much Time You Have To Prepare! Active hyperlink must remain with article.. Rudolf Freidlander's top article generates over 12100 views. to your Favourites.

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