Buyers, first timers in particular, must welcome any downturn in house prices as a way to get a step on the property ladder, however modest the property. However, lenders are showing an understandably cautious approach to the amount of money they're willing to lend on individual properties, due to the performance of the housing market in the UK. There have always been fluctuations in the market and some periods are bumpier than others!
The thing to do is save, save, save. A healthy deposit is the way to avoid sleepless nights, and you need the maximum equity in your home, so that, should there be slight drop in house prices, it won't be a disaster. Historically, your home is the best investment you'll ever make. In 1972 a 3 bedroomed chalet style detached house, with garage and landscaped garden cost the princely sum of £6,150.00. Just think of today's value!
The way to work out your equity amount is to take the current value of your home, less any outstanding mortgages and secured loans. The amount remaining is your equity – in other words the amount which you would have in the bank after the sale of the property and the payment of debts on it.
Several mortgage lenders have decreased the amount of money which they'll lend to buyers, by cutting their maximum loan-to-value (commonly referred to as LTV). Whilst they seemed in recent years to be competing to lend 100% loans to would-be buyers, it seems that many will now only offer this to a borrower who has someone willing to guarantee payment of the loan should things go wrong.
Added to this, the more cautious building societies, which remained for a long time in the 90% loan range, are reducing this amount to 80%. This is totally understandable and many would say desirable and there are many that say if you can't raise a 20% deposit for a property, you won't be in a position to repay the debt.
Nothing is ever so clear cut as that, and individual circumstances need to be taken into account. Someone newly qualified in a highly paid professional capacity, for example, may have no hard cash accumulated, after years of studying, but be very capable of repaying a handsome amount in mortgage repayments.
Demand for houses is not likely to fall overall. More and more single people are expecting to be in the housing market as soon as they're able and this is what they've grown to expect in recent years. Bearing this in mind, any flattening of prices is likely to be relatively short lived, but lenders are showing a responsible attitude to mortgage debt, by applying the reins at this time.
First time buyers may welcome this change in the market with open arms, and it may be their opportunity to get into the property market. Our advice to them is to save as much as they possibly can and keep a careful eye on the property market in their area and price-range. Better to get into the market in an empty house with little more than a bed and a kettle than to stay out in the cold! There are such things as shared-ownership loans, where up to four friends can buy a property jointly; giving four people the chance to get the property ladder and start their home-owning careers.
For help with anything to do with mortgages, whether for a first-time buyer or for someone taking the opportunity to trade up to something bigger and better, the very best way to go is to find an on-line broker. Their independence will be your gain, and they'll search a very wide range of lenders to offer you the best deal, with the least fuss and form-filling.
Don T Tell The Band
It's not a luxury, it is just an everyday service that everybody has and uses almost everyday. We use it to keep in touch with our family and friends. We use it to send photos to friends close by or overseas. We use it for our businesses. Email is the modern day ‘letter'. Very few people will keep in touch by letter these days, they just send an email.
So why not make the most of this modern convenience and use it as a marketing tool. However, don't send cheesy emails that are obviously just trying to make a sale, be very careful with your email content so that your email customers will stay customers and not be scared away.
Don't try to make a sale EVERY time you send an email to your customer. If all they ever receive from you are sales pitches, they will unsubscribe from your list and you will never make a sale from them.
Keep your emails relatively plain. Use plain, easy to read text with both your font anIt can also be helpful to use a border or a line between the main body of the text and your signature lines.
If you use an autoresponder you can set it up to run automatically. That means that you pre type all your email messages and schedule them to be sent on certain daily intervals. This is a great way to run your business on auto pilot, once your emails are all set up, the autoresponder will do the rest.
When writing your emails talk to your customers in a personal manner. Make them feel like you have written that email just for them. Make them feel special. Let them get to know you and to gain a trust in you.
If your email customers trust you, they will believe that anything you recommend to them must be good. You will be able to make much more sales from customers that trust you, than from customers that will end up just unsubscribing do to you sending too many sales pitch emails to them.
It is recommended to put your contact email address in your signature and allow your customers to email you if they have any questions that they want to ask you. This will help to build that good relationship and trust with your customer.
Don't send your customers really long emails. If your email is too long there is a good chance your customers won't read it. Keep it short but make sure you still get your point across.
To build your email list it is a good idea to offer your website visitors a gift. You can offer them a gift where they need to optin to your mailing list to receive the free gift.
It also helps to offer your subscribers the occasional free gift through your emails too. This once again can build up the trust in your relationship and if you give them a good quality gift they will really appreciate it.
If many of your subscribers are new to internet marketing and you build up a good relationship with them, they will trust you and they will look to you for advice. So when you do let them know of a new product or a good value for money product, they will trust your judgement and you will have a good chance of making the sale.
Look after your subscribers and they will look after you.
Both Sheila Challiner & Gary L Jinks are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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