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Dont Need The Sun To Shine

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Often I talk about public relations as being relationships with your public. I believe building personal relationships is critical to business success. Most people want to do business with people that they like. One way of building relationships is through your personal branding, differentiating yourself from your competitors by being you, and allowing that uniqueness to shine.



You are also the package, just like a product. What does your package look like? How's the design, colour and look? What message does your personal image send?

Your image is a bit like the weather. People notice when it's extremely good or extremely bad. In person how you shake hands, make eye contact, how you conduct yourself in social situations and the clothes you choose to wear help to build your personal brand. You need to take care of the details.

Your clothes, appearance and grooming really are the external image of your brand. What image are you projecting?

If we look at famous brands and the "look" they project through their people, Virgin Blue, in Australia as an example, has a strong corporate image of being friendly, fresh and cheeky. Qantas on the other hand has an image that is far more conservative, more corporate. Both companies spend millions on getting their look right. Not just the external branding of logos and signage but the uniforms and image of the people within the organisations.

Everything is totally co-coordinated from the outfits to the shoes, hosiery, earrings and luggage ? it's a coordinated professional look as they can't afford to have anyone in those companies presenting negatively. Jetstar on the other hand have a completely different image. It looks more casual and down-market and portrays an image of being cheap, no frills. So much so that the credibility and trust of the airline is questioned. Jokes are made about its inefficiency and safety record ? although there is no negative record to support those rumours.

Not all organisations have a uniform ? but there is definitely an underlying code of dressing particularly in the corporate environment which is smart, polished and professional.

Now having said that it doesn't mean we all need to look and dress the same. By understanding the brand qualities you want to project with the work you do and the customer you want to attract you can create a look that is suitable, creative and stylish to help you stand out.

To begin, write down some adjectives of the type of person or brand you would like to be or project. Think of yourself as the product you are designing a package for. Cut out and collect some words, images and colours from magazines. Cut out images of clothes and shapes that appeal to you and reflect the words you have chosen for yourself. Create a brand portfolio of ideas and visual examples. Establish a strong visual image that is your blueprint.

As you do this exercise you will begin to discover your style and what appeals to you. This is your logo ? your own personal brand. It is a very useful exercise as you can now take your brand portfolio to an image consultant or a photographer, graphic designer, web designer or any other consultant who is helping you to build the brand and image of your business.

Begin to think and feel your new brand image and live your new image until it becomes part of you.
Dont Need The Sun To Shine
How are you feeling? Full of life, creative and confident enough to take on the world? Chances are you are wearing something red. If you are feeling indifferent, or distant, you are probably dressed in black. Now that's got your attention, as most of us in the business world tend to have our wardrobes dominated by black. But do your realise bright colours always make you feel happier! And can have a positive effect on customers and clients.

So if you want to lighten up.... Brighten up!

Choose Colours that Compliment

When shopping for clothing, colour usually gets our attention first. Colour choices affect our mood and reveal personality traits. What does your wardrobe say about you? Do you use colour to counteract the blues? Do you find yourself drawn toward certain colours and avoid others? When you wear a certain colour do people tell you how great you look? Or perhaps they ask, are you well?

Why not experiment with some of the fabulous colour that's around this season.

WHITE traditionally symbolises innocence and purity and is often considered a summer colour. It's a cleansing colour that clears away old thoughts, stimulates new growth and opening up to new ideas. When wearing white people are often described as looking fresh, or crisp. White is because it is light, neutral, and goes with everything. However if you have warm-toned skin, choose to wear off-white as white is considered a cool colour.

PURPLE implies royalty, dignity and spirituality. It is also associated with wealth, luxury and elegance. It's a balancing colour. Wear purple when you feel stressed or sad as it promotes peace and restfulness. Purple is calming for yourself and others to look at and be around. It is said to stimulate your intuition and creativity. GREEN calms your emotions and helps with relaxation. Performers and people waiting to appear on TV sit in "green rooms" to calm their nerves. Green is a refreshing colour and symbolises nature and fertility. Dark green is masculine, conservative, and implies wealth. Green will be a very prominent colour this summer.

BLUE is known as the executive colour. Blue enhances your wisdom and stimulates self-awareness, so wear it when you are discussing important issues. Dark blue says, "I'm the boss". You are a person who knows who you are and where you are going! Blue stimulates the mind but can be seen as a cold colour. However it is also the colour of the sky and the ocean and is one of the most popular colours.

RED says success. Wear red to express power and to stand out in a crowd. A person who wears red is not afraid of showing a strong image. Red is stimulating, arousing and romantic, and excellent when you want to come up with ideas. If you want to boost your physical energy or overcome negative thinking and feeling of rejection wear RED. Since it is an extreme colour, red clothing might not help people in negotiations or confrontations.

YELLOW is an excellent colour to wear when you're feeling down. Yellow stimulates your desires, promotes positivity and prevents depression. It is a welcoming colour and good for communicating, so wear it when you want to sell yourself and your skills. It is cheery, optimistic and an attention getter. Although eye catching, it is a difficult colour for the eye to take in, so it can be overpowering if overused.

ORANGE promotes spontaneity and warmth. Orange is bold and cheerful and improves social behaviour. If you need some added motivation and fun wear orange as it's said to be an anti- depressant. It's a colour that is lively and active, helping to exude a dynamic or extroverted personality.

BROWN. Solid, reliable brown is the colour of earth. Those that wear a lot of brown are natural, casual, reliable and genuine. Mother Earth types for example. It's a warm colour and is said to promote restfulness and tranquillity. But brown can also be seen as a dull colour, very safe and conservative. To offset boring brown wear with an accent colour like orange or turquoise.

BLACK is a colour of authority and power. It is always popular in fashion, as it is stylish, timeless, elegant and slimming. Total black outfits can sometimes be overpowering, or make the wearer seem aloof .If you want to evoke mystery or aren't in the mood to talk, wear black. Black keeps you hidden, but can have a "keep your distance" effect on people. To come across as more approachable wear a different coloured shirt or top with an all black suit.
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Sue Currie has sinced written about articles on various topics from The Internet, Patent and Trademark and Marketing. Sue Currie, the director of Shine Communications Consultancy and author of Apprentice to Business Ace ? your inside-out guide to personal branding, is a business educator and speaker on personal branding through image and media. Sign up for free monthly t. Sue Currie's top article generates over 27100 views. to your Favourites.
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