Okay, you're booked into that huge industry trade show in a few months in Orlando Now all you need is an eye-catching trade show display with captivating wording and stunning graphics to attract people's attention and various printed matter to give out: brochures, manuals, handouts - and don't forget business cards! But where do you start?



Don't panic. The solution to your Orlando Trade Show worries is as easy as 1-2-3: 1 - decide on your display design and layout; 2 - figure out what kind of graphics you'll need 3 - find a professional printer who can handle your project - including any last - minute details that crop up

Display Design & Layout - Now's the time to figure out how you want your trade show display to look. You'll be competing with hundreds of other exhibitors in a huge convention center - how do you get noticed? You need appropriate wording for the panels of your trade show booth.

However, now is not the time to get overly wordy. You need to get your message across succinctly. Thousands of people will be surging past your booth during this convention - but how many actually stop to take the time to read more than approximately 30 words? Maybe a handful? A few dozen? If you want people to get your message, keep it simple. Short and simple. And big. People won't like having to squint to check out the wording on your convention display.

Effective graphics grab attention! - Don't skimp on graphics. One tiny sign tacked onto your booth won't direct people to your display. Signage is huge! And it should be huge - literally. You need signs that will grab attention and pull people in. Try stringing a fifteen-foot banner across the top of the display area.

Oh, and make sure that banner's got room to move a bit - you may even want to have a little fan trained on it. Why? Studies have shown people's attention is attracted better to moving objects than to larger ones that remain stationary.

You'll also need small signage to direct people once they're in your area maybe to get people to put their business cards into your giveaway fishbowl (and let them know what the valuable prize is). Or to invite them to sign up for your e-newsletter. And don't forget printed collateral - handouts, brochures, etc. and lots of business cards - and all those things should be printed with your company name and logo.

Where do I find a printer? - Okay, now you've got all these ideas for your trade-show booth and you're ready to start putting it together except for one thing: a printer. As much as you don't want to hurt his feelings, you really don't think the brother-in-law of your cousin's best friend is up to handling the job. You need a printing professional with years of experience, someone who'll work along your schedule, with your timeline in mind, according to your needs.

And if you could get someone near the convention center, that would be a plus - it would certainly eliminate those sky-high overnight-freight expenses. But someone like that is bound to be expensive right? Not necessarily. NextGeneration Printing, Copying & Digital Communication is based two miles from the Orlando/Orange County Convention Center (close to the area's meeting-equipped hotels, too) - and their prices are extremely competitive. Visit them online at www.OrlandoPrinter.com and breeze through your Orlando-area trade show preparations.