Driver distraction is a major cause of accidents. Which is why 29 states and the District of Columbia have passed laws restricting cell phone use to use with a hands-free device (no jurisdiction has an outright ban). New Jersey and Washington state have been the only states ones to ban text messaging, though 21 states are considering such bills this year.
Why the legislative trend?
In 2006, nearly half of the 3,580 phone-related crashes in New Jersey involved a cellular phone. Forty-five percent of fatal accidents that year also involved a hands-free device.
That same year over 350 drivers were reported to be distracted by cell phones when involved in accidents on Florida roadways.
But don't feel think that using a hands-free device with your cell phone is enough to reduce your chance of being in an accident. Carnegie Mellon University researchers say you're still likely going to be distracted. The researchers used brain imaging to show that even just listening to a cell phone while driving cuts by more than a third of your attention to driving.
And, other research, from the University of Utah, has shown that cell phone wielding drivers actually tend to drive more slowly and can create traffic jams.
But are cell phones the only cause of driver distraction? A recent study by Virginia Tech University and the National Highway Safety Administration recorded the results of more than 100 distracted drivers. In all, more than 7,000 crashes and near crashes were recorded. Pictures show drivers falling asleep, eating while driving, applying make-up, reading newspapers or maps, and others getting into accidents due to talking on the cell phone or sending text messages. In all, more than 7,000 crashes and near crashes were recorded.
A January 2007 survey by the auto insurer Nationwide found that 19 percent of motorists say they text message while driving.
Driver distraction contributes to as many as half of car accidents says AAA. And drivers talking with a hands-free device are still distracted by the conversation, and they still have to use their hands to dial or pick up a call.
Ford Motor Company research shows that teens are four times more distracted than adults by cell phone use when driving. In fact, the National Transportation Safety Board listed prohibiting teens from driving with cell phones as one of its "Most Wanted" Highway Safety Improvements Federal Issues.
A survey conducted by the Liberty Mutual Research Institute for Safety and Students Against Destructive Decisions showed that teens considered sending text messages via cell phones to be their biggest distraction while driving.
A 2006 study conducted by the Virginia Tech Transportation Institute and the National Highway Traffic Safety Administration found that almost 80 percent of crashes and 65 percent of near-crashes involved some form of driver inattention within three seconds of the event.
Driving While Text Messaging
Currently, on Broadway, there is a magnificent show, "Spring Awakening" that has won 8 Tony Awards, and praise from all critics and theatergoers. But the really big story is about the text message promotion that is listed in the Playbill. The flier says, "Win Your Chance to Come Backstage!" and instructs theatergoers to send the text message "bdway spring" to a five digit short code during intermission. The winner, selected at random, is sent a message in return after the show. The winner not only gets to go backstage to meet the cast, but carries with them free PR for the life of their cell phone. Upon registering, textures receive a ring tone from a popular song in the show, and a picture from the show to use as wallpaper on their phones. Both of these, producers think, are unique conversation starters, that will serve as self-perpetuating promotion and ultimately, ticket sales. In December 2006, there were 18.7 billion text messages sent in the US. This is nearly double the rate of 9.7 billion from the same time the previous year. This is persuasive data, but theater promoters have been wary, taking into account the horribly disruptive sound of a ringing cell phone during a performance. "Spring Awakening" however, has the age-appropriate audience for such a promotion. The show itself is about the struggles of adolescent life and the ambiguous messages that this generation is sent by parents and by society. Thus far, participation in the promotion has resulted in about 8.5 percent of audiences who have sent text messages in the 14 times the promotion has run. Taking into account the astounding number of text messages sent in the US, promoters see this number increasingly steadily. The Blue Man Group, a theatrical production featuring a rock oriented musical show, has also used text messaging to promote their latest tour. The results have shown 16 percent of their audience members sent text messages in response. That figure looks much larger when you consider the group toured 60 cities, in 90 days. It works out to about 50,000 people sending a text message who attended the show, and who now how Blue Man Group somehow represented on their mobile phone. Ringing during performances has not been a problem at this point, but it is definitely something that producers are keeping in mind. However from a marketing standpoint, the risk, they think, is worth taking.
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Christopher Davis has sinced written about articles on various topics from Family, Marketing and Wrongful Death. Christopher M. Davis is the managing partner of Davis Law Group. He brings over 15 years of practical yet innovative experience to personal injury cases. He practices law in Seattle, WA. You can learn more about Mr. Davis at. Christopher Davis's top article generates over 22200 views. to your Favourites.
Capil001 has sinced written about articles on various topics from Adsense, Computers and The Internet and The Internet. Did you find this article useful? For more useful tips & hints, Points to ponder and keep in mind, techniques & insights pertaining to Google Ad sense, Do please browse for more information at our website :-. Capil001's top article generates over 12100 views. to your Favourites.
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