DRM or the Digital Rights Management technology is a primary enabler for digital content's distribution. Although conventionally valued as essentially a technology to prevent piracy, DRM presents huge opportunities for content control and revenue generation for both new and existing businesses, particularly via metadata (data which illustrates the content) management.



While selecting a DRM solution, it's essential to ensure that the architectures you choose offer the means to manage digital distribution value chain for media commerce, and also enable new opportunities of business that monazite usage tracking information, that is to say, the context around which the content is being consumed.

Another general precautionary measure against copyright violations via digital technologies encompassing P2P, peer-to-peer, copyright owners usually use DRM techniques for encrypting the content or else restricting the access. Content owners could differentiate limit and prices used by number of plays, temporary/partial uses, duration of access, lending rights, and number of devices file may be accessed on, depending on access/compensation arrangement.

Therefore, DRM's basic functions could be quite new and market mechanisms that are adopted can help in alleviating many concerns related to copyright. Hence, the govt. needs to protect content owners' copyrights but at the same time allow free market to establish responses, outcomes, and potential synergies, which tap various P2P & DRM business models. Particularly, market operations are highly preferable to govt. technology controls, on one hand, compulsory/mandatory-licensing schemes, on another.

For further information about Digital Rights Management (DRM) technology and its growth prospects in global markets please read the report "Digital Rights Management - An Industry Outlook [2005-2008]" published by RNCOS at: http://www.rncos.com/Report/EST10.htm

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