With 20 years marketing to consumers, I have literally worked with thousands of products, been associated to successful brands and to those not so successful. I have made online, offline, and over the line mistakes, but in this article I will keep you from making as many of them. If you get paid to market or advertise for others, you can't afford not to read this.

Most people get this wrong. They apply advertising systems that have been in place for decades, to e commerce advertising and Internet marketing, regardless of what they know is right for today or what will provide the end result of e commerce. Search Engines and Internet consumers depend on the internet to change. They want things to change. How can an Internet marketer depend on the same concepts to entice consumers to websites and build brands and website traffic through keyword listings, banner advertising, email marketing, and paid advertising on Google Adwords, or Yahoo? The creative may brush the surface of search engine optimization (seo)or create multiple links to sell products on Ebay, participate in blogs, build keyword lists, or redirect domain names. Most Internet marketers make plans to direct market products online, but end up creating brand campaigns for e commerce without realizing the effects of brand campaigns on the direct market.

Listen to this closely. This is where most Internet marketers fail. What are the main assets that make you successful as a marketer and in your life? Are they intelligence, devotion, passion, and maybe for you...beauty? Those always help. If you are a true marketing professional, are your best assets your heart and ears?

For the success of the Internet advertising & marketing business, or anything that depends on consumer behavior, advertisers and marketers must begin to listen to consumers. That sounds simple and it should be an easy concept to grasp, especially for a marketing professional. Time and time again, top marketers, advertisers, and ecommerce professionals make the mistake of ignoring the consumer. Ten years ago, I was Executive Vice President of Marketing for an ecommerce marketing firm, with five offices in the United States. I spent most days in meetings with new entrepreneurs, looking to build ecommerce businesses online and market those ecommerce companies to consumer and business to business markets. If you were in the business at that point in time, you know that the company was in the right place at the right time. During that time, Yahoo purchased Broadcast.com, then promptly made many of my friends and marketing associates enough money to buy anything they had ever dreamed of, during their short 20-something lives. We were successful, but we all did one thing wrong. Some of us have chosen to learn from our mistakes. What mistake? We did not listen to our consumer, whether that consumer was the ecommerce companies, or the ultimate consumer at the end of the online purchase. We did not hear them and we did not follow our hearts. We followed advertising systems and practices that have been in place for decades.

The difference between some of us and other online marketers, is that we have learned from our mistakes and applied enough of them to make enough money to sit around writing articles like this one. In the following link, I will show you how to make more money than most advertising professionals make in a lifetime of working to market for other people. It took me 20 years to figure it out. You will regret it if you do not take the time to grasp this concept. Read on. You can not afford not to.

Listen to your heart, go with your gut, and always listen to and learn from others, especally the customer. This simple process will radically change the way you market online and the success you have.