This article is the answer to a great question I was asked two days ago. The question was, "I am starting a business and my idea is to host teleseminars. At present, I don't have tons of stuff to offer but I would like very much to give away bonus gifts and this way to attract people to my seminars. Can you suggest some great gifts that are also easy to create?" Here is what I answered:



Audio is very, very simple and that if you have experience or a knowledge base surrounding a certain topic, it is way easier for you or for me and to get on the phone and teach people about it or have somebody ask you questions and you just answer them because you already have a knowledge base surrounding that topic area.

An audio recording can be used for many different purposes. You can use it without any modification and give it to people to download or you can transcribe it and convert it into an eBook, a special report or something in that line. Or you can pack the audio file and the eBook and make a physical product out of it.

My preferences go to audio in usable form or shape and the best way to get it is via teleseminars. There was a period of time, when I was in product creation mode and I was doing a teleseminar weekly. My idea was to create as many products as I could. That's why I did teleseminars on many different topics, recorded them all and then I gave them to be transcribed.

As a result, now I have tons of products and I make use of them in every imaginable way. The first way to make use of an existing product is to sell it. In addition to that, you can include the product as a bonus in an affiliate deal or in some other deal.

Recording an audio is the fastest and easiest way to create products, which I can use both as content and as bonuses. Teleseminars are great because all those people who listen to you live appreciate the information and you can also sell the content. Actually, teleseminars are a unique combination - you create bonuses and content and you get paid for that.

Recording audio is the fastest way to create content because the stuff comes directly - i.e. no writer's block in front of the white page. But if you happen to get stuck, the solution is easy - write some questions (10-12) and ask somebody to answer them. If each answer is 5 minutes long, the overall length of the recording will be 60 minutes.

In addition to audio, tip series are also a fast and easy way to create content and bonuses. Tips are brief and people like them because they are concentrated bites of information.

If you have expertise in a particular area, sit down and write a list of 10-20 tips. If necessary, you can expand the tips later. Print each tip on a separate page and distribute them.

Another really good and valuable resource or bonus that you can offer is checklist. People love checklists because what happens is you are condensing all the information into a very usable format. Checklists are a very appealing bonus because it prevents people from having to go through all the information. They get it all distilled down in a step by step format

There are a variety of things that you can do, but the key is to leverage your time by repurposing your existing efforts. If you are doing a teleseminar, regardless of if you had anybody on the call or not, the real value that you have got is you created the product from it.