First of all, copyright your ebooks, so that your competitors cannot copy your ebook or any ideas. A magic word that always works is 'Free', so you can start distributing your ebook free to customers, in exchange for their e-mail addresses. This will create goodwill in their minds and they will be more open to reading all future emails that you send them regarding any new product. You now have a mailing list, which can be of great use in the future.



You could include a brochure of all the products, services and current price lists, if any, in your ebooks so that your customers can have full access to your business. You can also show a brief history along with achievements of your business at the start of your ebook, so that it becomes an advertisement by itself and provides an insight into your business.

You could also offer ebooks at fixed intervals so that customers keep coming back to your site for more. This can generate more business and keep the flames of your customer's interest alive. One way of doing this is by offering your ebook in small chapters instead of together - at one go. This will keep your customers coming back for more.

Your ebook design should also be attractive and the font should be easy to read. Insert photographs in your ebook to keep the reader's interest alive. You can also research a particular product and its related problems and deal with it in your ebook. This will create an impression that you have the capability of solving problems and it will promote you as a specialist or expert in that field.

This can soon become your USP and can go a long way in increasing sales, provided you live up to that reputation by upgrading your knowledge regularly. Converting your ebooks into hard copies like paper books and CDs will also give you more scope.

You can search for Self-Help sites on the Internet, which give you an idea about how to create and market the Ebook online. You can give a list of helpful and related links for your customers to check out. You can even advertise in regular magazines or newsletters in which you state your business name and your website address with your Ebook offer mentioned.

Keep your ebooks to the point. Use innovative fonts and photographs to make them informative and appealing. You can show them to experts and select customers first, to get their feedback so that you can make improvements.

So, go ahead and create an ebook. It is the latest and cheapest way of making your online business more successful.