Imagine a rock band. They start out playing in a garage and eventually move to the high school dance circuit. They complete an indie album and open for someone vaguely remembered by some. Their music might be heard on an Internet station or the alternative rock station in the region on “Indie Music” night. At some point the band's persistence develops a following. Their hard work endears fans. It is this fan base that provides the initial spark needed for this group to be recognized. Why? These fans are motivated to share their interest in the band with others. They will share their music and the band's story. Others will be intrigues by the optimism.



Ecommerce can be a bit like that. It starts with you. As the ‘lead singer' in this dream you will have to persistently take your message to virtually anyplace you can. It may start small like the proverbial garage or high school dance, but you must not be content to stay there. Keep pushing forward seeking out new placed and faces. Frequent boards and blogs, offer an advice column on a complimentary site, write expert articles for free article directories and keep ‘singing'.

Every successful band was established when the members continued to push on when the halls were silent and the requests weren't phoned in. When it would have been easy to go home, lick their wounds and give up they stayed put. When family and friends questioned motive and talent they continued to work at their craft and in the end someone miraculously saw the diamond.

Business startups are always difficult. There can be the exception, but for the most part the individual developing the business will wage a friendly war with the world in an attempt to have enough people view them as a credible source for business that others provide some enthusiastic and much needed support.

Online networking remains the best way to pitch your idea and establish your presence. Are you credible? Authoritative? Enthusiastic? Honest? Does your idea come across as too good to be true or an empire built of plastic? Learn to present yourself well, be professional and welcome new friends to your ‘movement'.

You might consider standard social networking sites like Facebook, MySpace and Twitter. Then add relevant forum boards. Establish a credible and highly focused blog. Make your presence known and keep growing your network. Develop a mailing list, maybe even an ezine. Keep in touch with the interested and enlist their help in sharing the cause.

Dale Carnegie once said, “Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all.”

It can be easy in today's economic environment to want to give in and give up. Don't do it. Don't get wrapped up in pessimism. There are opportunities and there are individuals who want desperately to believe in quality, service and integrity. Give it to them. Provide a reason to trust you. Give them more than they expect. If you're passionate enough about this then the consumer will be at the very least intrigued enough to take a second look at what you are offering.