Everyone arrives at a website that has management education information. Some help manage businesses. Some teach small business owners how to succeed. Others are communities. At first the new business owner passes these by. The day will come when all business owners stop and consider joining one of these groups. Unfortunately, if that day doesn't come, the business owner statistically reduces their chances of success.
Management education is the key to small business success. But, according to some statistics only 36 per cent of small business owners take any professional development advice, courses, or read books. This could explain why most small businesses will go under in the first five years.
Too many small businesses are poorly funded with insufficient working capital to allow stable, controllable growth. The business owner's lack of education and development leave them unable to manage their time and money effectively.
Compare this to large companies where all managers typically receive professional development training on a quarterly or yearly basis. In fact, many large corporations now run their own ?in house? Internet based schools. The correlation between education and success has been proven time and again.
Not all types of education are equal. Not all training venues are equal.
Where To Seek Advice
The net is a viable source of free information. Some good, most bad. The best rule of thumb is to follow the success rates. Find a website that offers advice. Then, check them out. Do they own a company? Are there employees? Can you find a business location? Phone the company, ask a few questions.
Do you really want to take advice from a business that has not reached a level of success where they need office space, staff, or even a business phone? The next step is to Google the guru's and company's name. You want to see hundreds of references to that company, proving that they are successful and respected by other people in the industry.
Types of Education
There are several types of business management education the small business owner needs.
BUSINESS MANAGEMENT skills are needed to learn how to increase productivity, manage time, keep projects on track, and understand business law. A business manager can take this type of education free on the net, by reading books, and by hiring a life coach.
College courses will probably not afford the information needed by buying a ?get started? or ?how we succeeded? package from a proven success.
CRISIS MANAGEMENT is an art more than a science. All business owners need to take crisis management courses. The confidence that you can handle an emergency effectively and efficiently is often enough to help the business owner ride out the most traumatic down turn, or devastating situation.
PROJECT MANAGEMENT is the ability to bring together all types of people, and resources. The objective is to create a time table, and a budget, that includes contingencies for emergencies and problems. The objective is to make sure that projects are finished before their deadlines.
ACCOUNTING is vital, even if the business owner never plans to take charge of their own bookkeeping. Millions of business owners have been robbed, and even ended up in jail for tax fraud, because they could not read a general journal.
No one can create effective cash flow charts and projections without first understanding how to manage a set of books. A small business owner may use one of the bookkeeping programs that ?does it all.? However, without a basic understanding of accounting procedures the numbers mean nothing.
Learning the basics of accounting will help the business owner translate their balance sheet into a business building, success creating, management tool.
COMMUNICATION STYLES teaches business managers how to get their point across without causing problems. Most clients are lost by someone who does not understand the basic concept of ?communication styles.?
MARKETING can be the most confusing, and yet most powerful tool in a business owner's arsenal. It is the one thing that will help them know the difference between an opportunity and a scam. Without a basic understanding of the concepts of marketing, it will be almost impossible to start a business without buying a ?get started? or ?how to succeed? kit from a business management success and mentor.
Education Is The Key To
One of the few complaints I hear from small business owners when it comes to generating business or leads by way of referral is that too many of the referrals they are offered aren't a fit for the business. The referrals are either unqualified, don't need the firm's offerings, can't afford the product or just don't fit the typical profile of an ideal client for the receiving firm.
If this is your referral reality, then you know that chasing leads that don't fit your target client can be a grand waste of everyone's time and energy. The primary reason for this affliction though is that most small business owners and independent professionals don't take the time to educate their referral sources.
The typical referral request may go something like ? ?know anybody that needs what we do?? Okay, I know lots of people, here you go. Have at it!
The solution to this is really quite simple. I've created a tool I call the Perfect Introduction, as part of my Referral Flood program. The Perfect Introduction is a document (although is can take many forms including a web page) that contains answers to the following questions.
How would know if I spotted your ideal client?
Describe, in great detail, the type of clients you work best with. This step will help assure that you get highly qualified leads and make it easier for your lead source to think of prospects that fit a narrow description.
What would I say to best position your business?
Give your referral source the exact words you would like them to use when introducing your products and services to prospective referrals. Give them a simple, memorable way to explain the benefits you have to offer. Remember, many of your best referral sources may not be actual clients who can talk eloquently about your brilliance, give them your core marketing message so that the expectation they set remains consistent.
How can you add value to my relationship with a referred lead?
This is a multi answer question. Show your prospective referral source what you do to make them look good and outline any offer you might have cooked up to reward and motivate your referral sources. By the way, money isn't always the best referral motivator. Showing appreciation, helping referral sources meet their goals, and making referral sources look good are all powerful motivators.
What do you do with the leads you receive by way of referral?
Outline the exact steps you take when you receive a name or introduction. This step allow the referral source to get comfortable with your marketing process. Everyone has some fear that the referred party may abuse the relationship by hard selling or calling every night at dinner time. Put these fears to rest by outlining your very educational approach. (That is your approach, right?)
Now that you have your Perfect Introduction document in hand you can go out there and confidently let the world know that you are someone they can feel great about referring.
Another very powerful aspect of this tool is that often, even if you don't realize it, you are in competition with others who are seeking referrals. CPAs, for instance, are heavily targeted by service professionals seeking referrals. With your referral process outlined in a very professional manner, you will stand out in the referral competition for some of the best potential referral sources.
And Now a Powerful Twist
Once you have created your Perfect Introduction you should also consider using this tool to open doors with potential referral sources. Send a letter to 100 targeted referral sources with a copy of your Perfect Introduction and a blank Perfect Introduction form. Inform the recipient that you have clients and prospects that you believe could benefit from their products and services. Ask them to complete the enclosed Perfect Introduction form (using yours as an example) and send it back to you as soon as possible. Do this and you will find new referral marketing doors swinging wide open for you. In addition, you will be better prepared to give referrals to your clients and prospects, kicking the referral cycle into even higher gear.
Both Mark Walters & John Jantsch are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Mark Walters has sinced written about articles on various topics from Marketing, Modelling and Real Estate. Mark Walters is a third generation entrepreneur and author. He offers free training and investing videos designed to speed you towards financial independence at. Mark Walters's top article generates over 90500 views. to your Favourites.
John Jantsch has sinced written about articles on various topics from Small Business, Affiliate Programs and RSS. John Jantsch is a veteran marketing coach, award winning blogger and author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide published by Thomas Nelson - due out in the fall of 2006. He is the creator of the Duct Tape Mark. John Jantsch's top article generates over 18100 views. to your Favourites.
Closing Accounts Credit Score As said before, closing your oldest account can really hurt. You should try to keep the accounts till you can raise your FICO score into the high 700s and then look at the ones you want to close