Recent estimates have shown that email marketing is one of the cheapest forms of advertising that has ever existed. Next to "word of mouth" which has an intensely exponential viral effect, email marketing take sits in its rightful place.



Almost everyone has an email these days. What is the cost of the email? Sometimes, nothing. Currently, over 186 million people have email addresses in the United States and an estimated 1.2 billion worldwide. This means that approximately one in every six people on earth has an email.

The potentials of email marketing are staggering. Never in the history of mankind has such an avenue to sell and market one's products to a huge audience presented itself as it has this time. As a result, people are harnessing the potentials of email marketing which is still growing. The benefits of email marketing are astounding.

1. With email marketing, the whole world is in a matter of speaking available with just a touch of the button. You can sell your products services, consultancy to so many people across the globe.

2. Clients and customers are no longer restricted to a specific geographic location as the market now exceeds all boundaries. You can be in one corner of your room in Fiji Island and send an offer to someone in faraway Iceland. People outside a geographical territory can benefit from the goodies previously restricted to that territory. For instance, it was hard to get someone in the Bahamas to see your adverts. Now, all you have to do is send them an email.

3. The cost of email marketing is far below any current advertising cost. You get feedback as quickly as two days after your first message is sent out. Unlike the snail mail that takes about six weeks to process, your feedback and orders can start pouring in almost immediately after the mail is sent out. In direct mail marketing, it costs between $6 and $8 -depending on the destination- to get your adverts across to your clients and prospective customers. But with email marketing, it costs less than $1.2 to get it across.

4. It is easier to meet and exceed sales targets in less than half the period it used to take. For instance, Robert Allen who is the major "proponent" of the Nothing Down method used these days in Real estate and Co-author of the One Minute Millionaire Bestseller, stunned the world when he said he was going to gross $24000 in just 24 hrs. The Press obviously thought it was a big joke when he set out with nothing more than $100 in his pocket on that Fortune-filled day. To cut the long story short, he not only exceeded that target, he made almost four times the stipulated target -grossing in total over $90000 in 24 hrs! The secret? He sent an email to his subscribers –some of whom were not residents of the United States- with an irresistible offer who bought the products from him in 24 short hours. The potential of email marketing is still being exploited. As time passes by, there will be more innovations in this aspect of advertising campaigns.