Marketing via email to your client base has the capability to drive repeat sales, referrals and increase the lifetime value of your customer. It is very affordable. However just because it's inexpensive doesn't mean its that easy. You see I consistantly come across small businesses making the same errors when it comes to doing local email marketing.

Here are several suggestions on how you can generate further responses from your email marketing database by using a a small amount of targeted email advertising strategies. You'll be stunned by the results:

1. Folks constantly seem compelled to respond to your ad coupon when there is a free prize or gift being given away. Most people get excited when they see or hear the word ‘free', particularly when it is for something they have on their radar. Which is why it's such an effective word to contain in your copy to your reader. Get some mileage out of your free offer by not giving it away immediately.

2. Strike a chord with your reader of the troubles they may be experiencing. By showing them a viable solution to their difficulty you set yourself as the specialist thus you turn into part of the key to their obstacle. By asking questions that they can only give either a yes or a no answer.

3. A case study showing before and after always gets attention. Folks love to read a good success story and if your ad copy is compelling enough your reader will actually catch sight of themselves in the story. By using photographs so as to highlight the before and after when the dilemma was resolved after a client uses your product or service is tremendously persuasive.

4. Making a donation to a charitable body always convinces folks that the act of purchasing from you makes them more generous and socially conscious.

5. Testimonials from a superstar will prove your credibility and quality. Including a photo along with their testimonial adds credibility. Including a photo of yourself with the big shot you'll have folks jumping to try your product or service. If you have a website or blog be sure your testimonials are on the front page. Use them blatantly as they are very very persuasive.

6. The use of press releases and/or reviews are exceptional free promotion as is everything that is in print about you and your enterprise. If they are good then that is better. If they are bad then how you cope with it will go on record and be noted by your customers. These stories will add serious value to your copy and enhance your credibility in your target audience readers' eyes.

7. Include your personal hand written note, letter or signature. This can heighten your appeal to your reader for the reason that they consider you are writing to them only. This is easy to put in place. Simply write out your note on a piece of paper, scan it, and include it within your ad copy.

8. Make a list of all the celebs and stars who did benefit from using your products and services. Include their names to add credibility and a touch of pizzaz to your ad copy. If you have photographs or a personal testimonial your response with be shot into the stratisphere.

So the next time you sit down to begin creating your targeted email advertising be sure to include one or more of these local email marketing suggestions and watch as your marketing campaign generates many leads and increased sales.