By the time you're done reading this article and you've taken on the task of learning how to embed suggestions the right way, you're going to feel really good. You're going to know how it works, where it works, when to use it, and when not to.



Did you notice the embedded commands in that sentence? There are two: 'you're going to feel really good' and 'you're going to know'.

Embedding commands, suggestions and emotions bypass your affluent prospect's conscious filtering system enabling you to implant ideas, thoughts and instructions at will.

In the first sentence above, I wanted to implant the ideas of feeling good and understanding in your mind.

Pay close attention: You are not going to be able to get your client or prospect into the right mindset if what you are suggesting is not in their best interest. Manipulation--whether it's for good or bad--will stall you out. These skills only work if you're operating in your client's best interest. Your client will know if you're operating in their best interest. By appealing to their values, you can probably get them to do most anything that makes sense.

Embedded commands allow you to covertly give instructions that will be carried out by the other person often later without the person being conscious that you caused it.

This may strike some of you as really manipulative. And I will certainly say that it can be used in a manipulative way. In truth, you are doing things today that were once embedded in you many years ago. These are things you haven't given a second thought to. The values and morals your parent gave you are probably things you adhere to and think about on a daily basis.

Some of these embedded morals and values you've probably changed, but most have probably stayed the same. There's an ancient writing, a Biblical one that says, 'Train a child in the ways of the Lord and he shall not depart from them.'

Embedding commands allows you to give instructions, it allows you to teach people and install things, which you can get them to act on at a later date. In an upcoming article, I will describe a specific strategy on how to do exactly that.

Embedding also allows you to do your persuading on an unconscious level as well as a conscious level. With this technique we're looking to start working on multiple levels of consciousness. Right now you're reading this and you're probably focused on the overall concepts. However, I could start to structure my language such that another level of communication begins to take place. One of these levels can be hidden directives. Hidden directives are suggestions or commands that fit into the normal structure of a sentence but are marked off in a way to call the other than conscious attention to them.

This technique is best taught orally so that you are able to hear the emphasis--the tonal changes, the pauses, the tempo. This can also be used in copyrighting and for our purposes I'll be *starring* the embedded commands.

Here's an example: 'If you *learn this material*. . . you will be able to *use it powerfully*. . . and that will allow you to *feel good* about your increased sales.'