Believe it or not, the success or failure of your eBay Store comes right down to your listing practices. Listing your items for sale seems like tedious work, however you must take your time and do it correctly to maximize your sales potential. By using these strategies, you will be able to get a larger audience to your eBay Auctions and the potential to gain more sales and higher ending bids!
Consider multiple auctions for spelling variations - If you have multiple quantities of the same items for sale, consider having two or more listings with different spelling variations of the product in the title. For instance you could either be selling "tshirts" or "t-shirts".
Include only keywords in your title - Never waste your space by including the words like "LOOK" or "WOW". No one searches for those terms and you are just using up space instead of your valuable search phrases. Make sure you keep your title using the major searchable keyword phrases only.
Include keywords in your description - A lot of people search by description too so make sure you repeat your keyword phrases in your description as well. However make it easily readable and not just a bunch of random words lumped together.
Include lots of details in your description - People want to know exactly what it is you have for sale. Include "too much" information just to be sure, otherwise you could lose a potential bid! Even things like dimensions, wattage, color, and details like that are very important! Don't make the seller chase you down by having to ask a question, it's very frustrating to them.
Learn to use HTML or an HTML editor - Listers who lump all of their text into one paragraph sell 30% less than people who break their paragraphs up and make it more readable. Also avoid using all capital letters and just make it all around easy on the eye.
Talk to your potential bidders as a friend - These people are bidding on an item from a total stranger. Don't talk to them with "business talk" in the description, talk as if you were chatting with a friend. It builds up trust.
Add color and graphics - Don't go overboard with too many things that takes the listing too long to load, but adding some color and graphics will enhance the listing and make it more appealing.
By using these very simple techniques, you will have a better eBay Auction. You will get more bids, thus driving your sales higher and you will have a higher chance of success in your eBay Auction Business!
End Ebay Listing Early
Write a Comprehensive Item Description
The most important part of your listing is your item description. Describe your merchandise in detail, including the color, size, and condition of the item. Make sure that you describe the benefits of the item and craft the listing so that prospective buyers will feel like they can't live without it. A "Perfect Listing" will describe the item is such detail that a bidder can visualize it in their mind, and won't even need to look at a picture.
Take Multiple Pictures
While your description plays the most important part in conveying the condition of your item, there is no substitute for clear, accurate pictures. Make sure the item is well lighted and take multiple pictures, from multiple angles. Use a high quality digital camera that allows you to focus closely. The quality of your pictures will play a large part in the final value you receive for the item.
Provide Full Disclosure
Make sure that you disclose every significant detail about your business practices in the auction listing. Let the prospective buyer know, up front, what the final cost of the item will be (including the shipping charges). Many sellers forget, or choose not to, list a firm shipping charge in the auction description. This either causes a nightmare of customer service emails with people asking about the shipping charges, or an unhappy customer when the auction ends and the final price is disclosed.
Make sure that you also include:
1) The payment methods you accept (Check, Money Order, Credit Card, PayPal, etc.)
2) When the item will be shipped and by what carrier (USPS, UPS, FedEx, etc.)
3) Any guarantees that you offer...
4) Your return policy...
The more information you disclose up front, the more comfortable a prospective buyer will be when dealing with you.
Avoid the Negatives
How many times have you seen statements such as: "Deadbeat bidders not accepted - If you don't pay within 7 days we'll report you and file negative feedback - We hold checks for 14 days before shipment - Buyers with feedback less than 10 don't bid on this auction".
These negative statements will turn honest, prospective bidders away from your auction and into the arms of your competitors. Buyers don't want to deal with a seller they perceive as a jerk. While crooked buyers are a concern when selling on eBay, placing negative statements in your listings will end up costing you a fortune in lost sales.
Encourage Multiple Purchases
If you can sell more than one item to each customer so much the better. Encourage multiple purchases by offering a combined invoice and discounts on shipping charges. If you have an eBay store, utilize the cross-promotion feature to automatically display your store items in your auction listings.
The best place to start creating your "Perfect eBay Listing" is to visit the listings of the other sellers in your category. See what they are doing right and incorporate that into your listings. See what they are doing wrong and avoid that in your listings. Constantly test and tune-up your listings and you will see a marked increase in your bottom line.
Both Jennifer Clason & Thomas Hunter are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Thomas Hunter has sinced written about articles on various topics from Advertising Guide, Self Improvement and Motivation and Health. Massive Profits are being made from Online Auctions. Learn how to harness the Money Making Power of eBay from a Real Powerseller. Visit , our daily. Thomas Hunter's top article generates over 8100 views. to your Favourites.
