Whether you're off on a shopping extravaganza to stock up on skincare, or dashing in for a quick lipstick fix, beauty shopping is an investment in your money and your time. To make the most of both its best to have a clear idea of what you want, and that means having a strategy that will make sure you arrive home with the products that suit you and your pocket.



The first thing to keep in mind is that the customer is queen - so walk like a goddess, never put up with poor service and never be pressured into buying something you're not 100 per cent sure of. If you have misgivings then ?I'll think about it' is a good line to use.

Secondly, be organised. Make sure you know what type of skin, hair and nails you have before you set out. A hair stylist or manicurist can help give you the facts. List any known sensitivities and, if you know them, the ingredients that cause them - that way, you can check labels and eliminate any likely troublemakers. Target your good points so that you can capitalize on them. So if you've got sensual, full lips, for instance, you'll probably want a wardrobe of lipsticks and glosses, to emphasise your natural beauty.

Know what you want and make a list. You may be shopping for a change of image, a new fragrance or just essential supplies. It's important to write down the items you need and the ones you want. Set a budget and resist the temptation to make impulse buys, unless you have money to burn and unlimited shelf space. You may find it simpler to focus on shopping for one specific area at a time. Sometimes it's enough to look for just skincare products, hair care items or make-up - otherwise it can all become overwhelming.

Have a clear idea where you want to shop. Big department stores will usually give you the widest choice, and you can always book in for a free makeover with a company you like the look of. Alternatively, you might have a first-rate small pharmacy/beauty/hair salon or day spa near you.

Once you have found a well-informed, well-trained consultant who doesn't oversell, keep in touch with them. As with a hairdresser, tell them about your lifestyle, finance, beauty routine and the clothes you like so they can help you to look the best you can.

Remember to always be honest if you don't like something. And if you can't get out and about to shop, remember you can now get almost everything shipped to your door via catalogues, online and TV shopping. If shopping on the web you will find a extensive range of products at the big names like Boots and Amazon but don't ignore the smaller online shops such as www. cosmeticdiva. co. uk which will have many brand name cosmetics and perfumes at markdown prices.

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