You might be advised by your company or by your upline leader to promote your opportunity to these types of leads because they are the most responsive to your opportunity, stop that. Nothing can be further from the truth.

Just because you spend so much money on a lead does not mean that the quality is any better or that these leads are dying to join you in business as in often portrayed in this industry.

Let's think for a moment as a lead broker.

If I knew for a fact that these individuals are ready to start a business with credit card in hand, why would I sell these leads to anyone when I know that I can become myself a distributor and put these eager entrepreneurs right under me in my own downline?

My job as a broker is to sell leads; as such I would want to present these leads in the best light as possible in terms of the quality, their willingness to start a business, and in terms of their freshness.

This hyped-up concept of a lead is what you as a naive brand new distributor falls for and wind up pouring a large chunk of your budget into these leads. People are not produce and to expect that a lead is going to spoil with time like a grape or a banana is simple not accurate, it is more of a justification for the outrageous price these leads are sold for.

Growing a network marketing business demands that you learn about how to:

1. Purchase the right leads for your business.

Knowing how what types of leads to purchase is an essential components to bring your products or your services to the consumer market place. The best leads to buy are the leads that ensure your residual income, that's a consumer who is willing to exchange his money for the value of the products or services.

2. Create the leads yourself.

As you create the leads yourself, you can increase the quality of the lead by offering a report, access to a newsletter, a demo, special offers, or the like. By offering value early in the marketing process, you can capture their contact information for subsequent information.

3. Contact your target lead.

Whether you contact your prospects via e-mail or by phone, you need to develop the skills to grab their attention, hold their interest, get them to make a decision, and finally get them to take action on your products or services.

4. Prospect correctly.

The best method to market your products or services is to develop a script that sounds natural and it centers around the right lead who has the need, desire, and want for what you market, delivered at the right time to the prospect.

5. Invite the lead to consume your products.

To get your lead to exchange his money for the value of the product depends on your ability to demonstrate leadership, be able to overcome the objections, and help them enjoy the benefits your product promises.

6. Follow up on your lead even after he has become a consumer or a distribution channel partner.

Do you have a proven system that a new distributor can just plug right in? Can you show step by step how to get from point A to Z based on your own experience on how you were able to grow what you market? Can you invite a consumer using a reliable, cost effective way to join you in business? Can you show a new business partner how to reach and sustain profitability in his business?

These are questions and answers that are necessary to systematically grow your business in terms of how you can help others based on their own needs, not yours.

If any one of these pieces is missing, you will not capitalize the way you should and most often than not, you will spend your business out of existence. That's the biggest problem is our industry that people are not giving the proven MLM training as to how to bring a product or a service to the consumer market place and make the most effective use of leads so that your business is and remains in profit.

For instance, have you ever been shown how to track the cost of acquisition of a lead vs the time value of this new consumer or business partner that will ensure the profitability of your MLM business? I would venture to say that most probably never, that's not what your MLM company training touches on because if it did, soon its distributors will come to the realization that 95% of them are failing miserably. However, as a business owner, knowing this information is a key component in your business, you must be aware of.

Spending money on leads without the proper understanding of what to do once you get them is a sure way for you to join this 95% failure rate so prevalent in network marketing.