Garden sheds are a characteristic feature of many a modern day home with a garden, because they are so versatile. There is the traditional use of the garden shed: a place where everything, including the kitchen sink, can be stored. But these day people are using their imagination when it comes to garden sheds; some see their garden shed as an extension to the home and are converting them into:
A reading shed, with recliners, rugs, soft lighting, where tranquillity can be enjoyed, and of course a resident coffee pot and a permanently filled biscuit tin
A play shed, which is in competition with the local toy store for the amount of toys the shed holds
A music shed, either located at the bottom of the garden or fitted with soundproofing so little Johnny can bash, sorry play, his drums to his heart's content
A craft shed where artistic moments can be nurtured
A rubbish/garbage/recycling shed used to store and ‘hide' the numerous refuse and recycling bins given to householders by the council.
Several reasons why garden sheds are no longer being seen as ‘just a shed,' is because sheds now come in an array of shapes, sizes, colour, and materials. For example, even a simple garden shed design will have side and rear windows that allow natural light to stream in. The shed will have full-height walls and doors that give it a ‘house-like' appearance, and many sheds come with add-on options such as: window shutters; flower boxes; decking; veranda, to enhance the visual appeal. These day's garden sheds are seen as an attractive feature for the garden and not something that needs to be tucked away behind a hedge.
Then there are the garden sheds that are multi-functioning and combine the expediency of a garden shed and something else, such a marquee and a potting shed all in one. These sheds are ideal for gardeners who only have a small garden but need a place for storing things in while having a place to tend to seeds and plants. A firewood shed combines a garden shed with an attachment for storing firewood.
Now, there are some people who just see a shed as a place to store things in or as an extension of the home. Then there are people who actually love their sheds and called themselves ‘sheddies' (a term used amongst fans of sheds but I don't think is in the Oxford English Dictionary just yet). There is an annual ‘Shed of the Year' competition organised by the Readers Shed that was held during National Shed Week, which commenced on July 7th 2008. The celebrity judges for the competition included the shed enthusiast and real estate expert, Sarah Beeny, Trevor Baylis who is the founder of the Windup Radio, Alex, of shedworking.co.uk, and Dr. Kathryn Ferry, professor of beach huts. Together, they decided which shed was the most unique and different after a public voting system that started in June 2008 produced a shortlist of winners. There was huge public response to the competition with more than 3,000 votes for over 900 entries in 12 categories. And the winner for 2008 was “The rugby pub” a pub shed owned by Tim from Sudbury in Suffolk and is said to be the perfect ‘man' shed. The shed was designed and built by the owner. It has eight roof lights in an octagonal roof, a pair of double doors, a 15′ fully fitted bar, a ceiling fan, sink with cold running water, comfortably furnished with sea grass matting floor, a hammock… basically everything a shed should be fitted with.
So, if your converted garden sheds are something you think the world should see, don't forget to enter next year's Shed of the Year competition.
Europe More Than Meets The Eye
When it comes to marketing ROI, you have to realize that the term means Return On Investment and the return is measured in dollars (or your local currency). Let's say you spend $2,000 to get out a bulk mailing of 5,000 pieces and you get 10 calls as a result. Doesn't look like much. But of these 10 calls you close 6 and get immediate sales of $12,000. That's marketing ROI! And that's not even taking into account the future sales to those 6 new customers. It could add up to hundreds of thousands of dollars.
The same simple mathematics apply to any other marketing efforts: radio ads, press releases or articles in magazines, print ads, yellow pages, web site, etc.
Obviously you need to keep track of response from each marketing campaign you do so that you can weed out unsuccessful campaigns and strengthen successful ones.
Case in point:
Jeff Lee, CFO of a very successful consulting company, Measurable Solutions, has adopted a successful small business marketing strategy based on direct mail marketing. Key elements are mailing out a newspaper and full color postcards. The design is done in house and the printing and mailing is done by a specialized postcard printing company. In his own words...
?We get our best response from mailing out a newspaper and back it up with postcards. Depends on the postcards. Some postcards have pulled better than others.?
?The professionalism of the postcards is something that is effective: it gets attention, it keeps the image that we want to keep, it creates the reach, it creates the response and keeps our leads in a very high range.?
?We probably average around 7,500 post cards per week. Out of 7,500 post cards we'll get in an average of 15-20 leads. Of the 15-20 leads at least a third of them come to our introductory seminar. So say 5 or 7 people show up and they pay $1,700 a piece. Off of that we close a further $30-40,000 for services.?
?The money we have put into the postcards is like a drop in a bucket compared to what we get back. We know that the more promotion we send out, the more return we're going to get. It always works.?
That is excellent marketing ROI. Measurable Solutions spend about $2,275 for 7,500 full color post cards. That includes printing, postage, mailing (including the mailing list). From that they get between $8,500 and $11,900 in immediate response for an introductory seminar and an additional $30-40,000 follow-up sales. Spend $2,275, earn $40-50,000. You don't need to have majored in advanced math and rocket science to work that one out: that is what is meant by marketing ROI!
Results of direct mail marketing vary from business to business but the principle holds and always works: if you send out enough promotion, you will make sales and maximize your marketing ROI. Don't worry about response rate if your marketing ROI is high.
Both Glenn Newnham & Joy Gendusa are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Glenn Newnham has sinced written about articles on various topics from Gardening. Glenn Newnham wrote the Article 'There is more to Wooden Garden Sheds than Meets the Eye' and recommends you visit http://www.gardeningthoughts.co.uk/acatalog/sheds.html for more information on. Glenn Newnham's top article generates over 1300 views. to your Favourites.
Joy Gendusa has sinced written about articles on various topics from Marketing, Sales and Negotiation and Marketing. Joy Gendusa founded PostcardMania () in 1998, her only assets a computer and a phone. By 2005 the company did ov. Joy Gendusa's top article generates over 27100 views. to your Favourites.
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