Yes, because contrarily to what most people believe, Rimini is not just one of Europe??s most famous and desired vacation place for every tourist, especially young people, that every year can??t wait to take advantage of the many offers for the hotels in Rimini, but it is always a place rich with culture and creativity.



This project is aimed at stimulating the participation of all the artists and the entertainers to the planning project developed by the city of Rimini with its Strategic plan, which would be surely enriched by these contributions. The project is still at the beginning, but it already seems to promise very well, with various interesting initiatives.

Rimini, that since always is famous for beaches and nightclubs, is especially considered the Italian capital of entertainment and fun, particularly in summer, when thousands of tourists crowd the numerous Rimini??s hotels on the beach, ready to dive in the blue water of the Adriatic sea or to sunbathe on the beach. But this very innovative project could also highlight another aspect of this city, an aspect until now unknown even to most Rimini people.

The Strategic Lab would have a fundamental role in the stimulation of the artistic process of the city, it would be a container where every artist??s new ideas, provocations and dreams could meet, confront themselves and develop. This could allow the gathering of a fundamental heritage for the city, a richness of resources that this way could link and connect with the Strategic Plan of the Rimini municipality.

With this Strategic plan all Rimini people are called to redesign the future shape of their own city. And just from the foundation of the Strategic Lab, in the scheme of the Strategic Plan, a new proposal was born, that will make everybody dream of the birth of a different city, not just a destination for fun but that also look toward culture and art as an indispensable heritage.

Culture and creativity are since always points of interest of our country, it is just to highlight these aspects that Rimini would like to candidate itself as Europe??s culture capital in 2019. It seems an hazard but facts tell the contrary. From the collected data, a research from the Strategic Lab point out that Rimini has a broad-based cultural heritage. In Rimini there are a lot of acting companies, most of them at European level, but also a lot of artists, performers and intellectuals.

Of course the road is long and the aim is not easy to reach, but the municipality already started to seriously commit itself on this project. Events, shows, conventions are just some of the appointments that the numerous tourists of the many Rimini hotels and swimming pools could attend, and between a jump in the water and a sunbathe they could admire a bit of that creative and cultural heritage that since always characterizes our beautiful country. If Rimini before was already one of the more desired destinations, we can be sure that from now on it will have more and more to offer, even to the more demanding tourists, who don??t satisfy themselves just lying on the beach every day or going to the disco at night.