Writing and publishing articles is extremely important to the promotion of your website. A few well-written articles can make a big difference to the number of visitors your website gets. For all the talk about 'targeted traffic' vs 'untargeted traffic', more traffic is still better than less. You'll need to publish great articles on your website, and try to have them published by other people as well, so that you get links back to your site.



Articles are a driving force in getting traffic to your site. The more traffic you get, the better your Alexa rank and the more chance there is of a better search engine ranking. The better your search engine rank, the more traffic you'll get. More traffic means more revenue, and open up other possible revenue streams, like advertising.

But you can't just stick any old article on your website. You need to ensure that any articles you write meet certain requirements. Well-written articles will keep your website visitors interested, and make them return regularly. They'll bookmark your site, recommend it to others and promote it for you.

When you write an article, you should make sure that it contains the following 4 elements.

Compelling Article Content

There is a ton of total rubbish on the Internet. Many sites use of private label articles, which read as if they were written by 8-year-olds for whom English is a second language. Ensure that the content you write is entertaining, informative and original. Eliminate spelling and grammatical errors - spelling errors distract from your content and reduce trust.

Use numbers and statistics when they are relevant. People like complete, accurate information. Use your content to boost your reputation as an expert in your field. If people trust you, they are more likely to buy from you.

Keyword Phrases

It's important to make sure that your article contains a proper mix of keywords and keyword phrases. When a search engine user types in a keyword or keyword phrase, the search engine finds and displays the most relevant pages for the keywords. You must make sure that your article contains keywords which are closely related to your article topic so that it can be easily found. Try to make sure that the keywords relate to the topic of your website as well.

You can use free tools like Nichebot Classic or Wordtracker's free keyword tool to find the most searched-for keywords and keyword phrases related to your topic.

Keyword Density

Keyword density is just the number of times the keyword or keyword phrase appears on the page, as a percentage of the total number of words on the page. A keyword density of between 2% and 5% is generally regarded as about right. Too many occurrences of the keywords might be regarded as "keyword stuffing", which might have a negative effect on the search engine ranking of the page.

The resource box

If you publish your articles in article directories or ezines, you will want to add a hyperlink to your site. It is accepted practice to place a small resource box at the end of your article, with a short description of you and your website and a link to your site. Anyone who republishes your article is expected to include the resource box. This is a vital tool for getting backlinks, as well as visitors who have read what you have written and are interested in learning more.