If your business is wondering about the perfect giveaway to valued customers, a printed mug is one of the best possible choices. There are many advantages of selecting a printed mug to advertise your business, and most companies would be well-advised to consider the options of such a giveaway. It's actually an ideal form of advertising, since ?everyone can always use another mug?.



Mugs are used by everyone, for every type of drink. Most office or residential kitchens have a wide array of multi-purpose mugs displayed at any given time. Some folks even reuse their mug over and over throughout the day, first for coffee, then water, then soda, because it's ?their? mug and they're used to it. Imagine the exposure your name will enjoy if it's on such a cherished possession: At all times of the day, co-workers, clients, delivery people, and colleagues will see your mugs on desks and may remember your name!

There is an unbelievable selection of styles and materials-chrome, glass, stainless steel, ceramic, acrylic and plastic-which allow for inexpensive giveaways (some less than $3 each), all the way up to quite handsome gifts, priced to a maximum of $15 apiece. That means you can choose which customers receive which mugs, since varying qualities offers the most potential from your investment. Except for the metal finishes, your company colors can probably be accommodated, as well as colored logos. Price is further controlled by choices including design repetition, style of lettering, or additional personalization. Therefore, even a business on a budget can offer printed mugs as promotional items.

Remember, a mug's size is fairly uniform, unless you opt for a larger version such as an insulated or thermal type. If the mug can fit into a car's cup holder, you'll have the assurance that it may be transported by your customer, thus increasing the opportunity of your advertising being noticed. Furthermore, should your business be affiliated with a particular potable such as beer, coffee or soup, there are specialty mugs just for these purposes, or for those customers with such preferences. Giving this type of individualized promotional gifts to clients may very well win favor and a long-term relationship!

Once a printed mug with your business name, logo, or motto is given to a customer, it creates positive brand reinforcement. Every time the client or a member of his family opens the cupboard, or washes, rinses and handles the mug, your company name reminds them of your generosity and influence in their life. As a person pours their juice, tea or milk into the mug, they may say to themselves that the next time they need to do business again, they'll call you first. Since most mugs can last for years (or until a ceramic or glass one is dropped on a hard surface!) their message will remain indefinitely as a continuous reminder of your goodwill. Even if the lettering starts rubbing off and the image begins to fade, customers will think about your business-as will anyone else who uses the mug.

Mugs are items that are relatively minor, but mean a great deal. Not terribly expensive, mugs are often part of collections that do actually get used. Mugs are enjoyed by men, women and children, are conversational pieces, and, for the most part, are items most folks don't buy for themselves-all excellent reasons to consider printed mugs for your advertising and promotional needs!