If you have opened this article to read, then you have surely already made the decision to have some marketing articles written for your product-based website. That's indeed a smart decision you have taken already; you have taken your primary strides in making your websites famous! But now comes the important question is how do you write marketing articles that become effective enough for the reader to visit your website? Well, read on. Before learning anything else, you must be totally aware of what marketing articles will do for you. These are articles related to your product which you will put up on open directories (free of cost in most cases) and provide a small bio of yourself and a back link to your own website. Whenever a visitor reads your article, he or she is most likely to visit your website. But that, as you must already have guessed, depends on several factors. There are many obvious and subtle points here to consider. If you read between the lines in the above paragraph, you will understand that the visitor may read your article but it is not necessary that he or she will also visit your website. In order to achieve that, it is necessary to make your article so impressive that the visitor feels compelled to visit your website. You must make efforts to write articles like a pro. All kinds of information are available freely on the Internet. Spend some time investigating on the subject. Even if you have the general idea that you know enough about the subject to start preaching, it doesn't hurt to learn a little bit more. You might stumble upon some unique points in the process. And a little bit speculation and observation doesn't hurt, either. But how do you get someone to visit your article even? That can be achieved through a complicated-sounding but actually really simple process known as search engine optimization. As a writer, you do not really need to know the whole implication of this term, only suffice to know that it is a method by which your article is made to show up on the first few pages of Google and other search engines. This kind of search engine optimization is done by winding your articles around a particular set of words which are most searched on the Internet. These word sets are known as keywords. Add the particular keyword several times in your marketing articles to show up on Google. For example, if you have a website dealing with children's entertainment, you could use a familiar phrase such as 'fun games' several times in your article. This will be your keyword. Whenever someone types 'fun games' in the search engine, your article will show up. There is a lot more to be learnt about marketing articles; this is only the beginning. But it is certainly a good start. Write an article and see how it comes out. There's always the next time if it doesn't hit the target the first time.