Leaflet distribution is a method of delivering a message to a target audience. It can be a cost effective method of delivering a message directly to people that might be interested. It is an extremely popular method of marketing that is used to help businesses promote products and services that they offer.



It is used to promote thoughts and feelings of different political groups and has been used in a number of different situations as a method of creating awareness and support for a cause. It is a method of creating interest or spreading a message that has become extremely popular throughout the years and is unremittingly popular with businesses, governments and other organisations. The method of distributing leaflets is usually done in one of two ways. The leaflets are either delivered by hand to an individual or they are placed in a particular geographical region or in the case of business leaflet distribution they are placed in the door of potential clients or under car windscreen wipers.

There are a number of different methods in which leaflet distribution has been used in a political capacity. Some of these reasons are as follows. One of the most common uses of leaflet drops is to provide people with information to counter information that has been delivered by opposition. The leaflets can also be used to threaten people with an attack. This is particularly likely in conflicts in which armies can inform enemy troops that they will invade if no action is taken. The leaflets in war situations are often used to encourage the opposition to surrender and if how to go about surrendering without facilitating a retaliation.

The propaganda leaflets are also used to offer rewards. The leaflets have also been used for a number of less damaging methods of propaganda such as facilitating communication and they are also often used for humanitarian situations such as telling people where they can find aid or support when there is a humanitarian crisis.

The use of leaflet distribution as a method of war has been around for hundreds of years. One of the examples of this took place in 1870 during the Franco-Prussian War. In this case the French sent a balloon over the Russian troops and dropped flyers encouraging them to stop warring. The Italo-Turkish war saw the first example of leaflets being dropped using aeroplanes. A great deal of them were distributed during the second world war and leaflet drops were also successfully used during the Korean war. It was said that over a billion leaflets were dropped in Korea and a comparatively smaller thirty one million articles were distributed in the war in Iraq. They have also been a useful tool in Vietnam and Afghanistan.

Leaflets have also been a very effective tool in political movements but in recent years it has been exploited by terrorist groups as a method of killing people. Bombs have been placed under a stack of propaganda leaflets and detonated when people are in close proximity to the leaflets. The most recent examples of this come from Latin America. The El Salvador FMLN group placed a bomb under leaflets and placed in very public places such as public parks and markets.