Grabbing your customers attention for the first time around can some times be a daunting task. This is especially true when sending direct mail campaigns. Most of of your customer base will have built up a tolerance to the standard direct mail tactics used at the current time. This is why its of up most importance to create more punch for your advertising Dollar – cutting down on costs here will save money in the short term but will have much bigger adverse affects in the long run.



Next time you are setting down to plan your next direct mail campaign you should maybe consider mailing CD's and DVD's with your marketing message not just on the disc but actually printed on the inside and outside of the envelope mailer it's self. Studies have shown that this method can increase customer engagement by 60% over standard printed paper marketing materials.

The CD mailer is normally available in the standard 12 centimeter CD format and also the mini 80mm. This gives you 2 options depending on the virtual and physical size of your marketing message.

The CD mailer is especially useful when sending out; share holder updates, training, software, video, audio messages, life coaching, taster products, software updates, and lots of other applications.

The main feature that customer have in mind when using the CD mailers is the exceptionally high perceived value. They look totally stunning. Every panel can be printed in full color along with the CD its self and also, a A4 letter can be added in the rear part of the mailer for extra marketing bite.

To make life easy, most companies that sell the mailers also offer a complete service mailing solution. This means they take the product from your idea and create the final product, add the address labels (or print the address directly to the surface) and then send them out using the discount bulk rates available to bulk mailing clients. This service saves you a great deal of time, effort and funds, not to mention warehousing space and staff costs.

The normal CD mailer configuration has a folded back panel, with a flap that folds over the front of the back panel and then seals the mailer closed with a self adhesive strip. This makes the CD mailer very light weight and extremely easy to use and assemble. It also give the room for the A4 letter behind the CD and allows for a continuous print pattern over every visible part of the mailer.

They are often called to as printed card mailers or custom printed CD mailers. The mailers are printed using a process know as screen printing. Screen printing a extremely versatile way of printing because the surface does not have to be printed under pressure like litho printing, giving a perfect finish to the mailer.

There are plenty configurations available with CD mailers in regards to the effects you can have. For example you can select for a spot gloss effect, this is an area that is printed with just a clear gloss to enhance that area of print, this might be the call to action (website or phone number) or the logo. It really makes that area shine. Metallic foil is also an option, you can opt to have 1 of your colors a metallic foil, usually available in silver,metallic blue, red, silver, gold and other metallic colors. There is also the option for embossing, this is where a section of the mailer is raised by around 1mm above the rest of the mailer area, meaning you can feel the outline of the embossed area.

Of course there are options for pantone color matching so you can be 100% assured that the colors your need are the colors you get. This is essential to keep your branding consistent.

The mailers are post approved for the lower rate of postage, in the UK they fall under the standard letter category, and are AUS post approved for bulk sorting for our Australian users. This in its self can save thousands on a large runs compared to mailing CDs out in jiffy bags for example.