While doing so we have learned a thing or two. Correct bait is important.



To be sure, our total energies are targeted to hooking not so much every nibble but certainly the targeted nibble.

The truth of the matter is, wherever we think you'll congregate on the internet, we at the very least want to be in the vicinity, chumming up the waters with samples of our products and services.

We have come to learn that when we stand on the internet corner, beating our chests and hollering, most times it amounts to nothing. That type of thing tends to send potential customers to the other side of the street where our competitors live.

We have painfully come to see that although we may have hired the best Internet Technology people in the west, our customers usual response is, ?yea, and what? Isn't that expected??

And they're correct!

Our crack teams have come to realize that our customers simply want to know, ?what's in it for me?? Hard to believe? Well, it's certainly true for us. That's the primary thing our customers want to know. Cut to the chase, don't give me drama, and just tell me, what's in it for me?

And somewhere along the way, sooner rather than later, we'd better tell them, and we do.

We find that above all else, we must be truthful. Too much information, too many features that bamboozle, and trying too hard to impress has oftentimes left us with empty nets.

So who are these what's in it for me people? What do they look like? What is it that they want? What do they expect from us?

We find that these people have come to expect certain standards to be met when they conduct business.

For instance, don't brag that you have the best computer technician in the country on staff. Big deal! They don't need a computer technician. What are you telling them that for?

Some of the expectations that a what's in it for me person expects to find at your business are:

1.A flexible business they can communicate with 24/7.

2.Visionaries who think outside of the box and bring to the table creative options

that saves time and money. It's about doing more with less.

3.Customer satisfaction is at the top of the agenda. Never make promises you can't

keep.

4.Be organized. Don't spread yourself too thin. Get things done. They love a can do

attitude and people who deliver.

5.Seek the valuable opinion of your customer. You don't have all the answers. You

would be pleasantly surprised with their answers. Go ahead, ask away.

6.They expect for you to answer the question, what's in it for me?

These six points are in no way exhaustive. Not by a long shot. However, they do give you some indication of the things you need to have in place when customers arrive at your doorstep.

Give customers your best shot. Treat them how you expect to be treated. These things are not hard to figure out. After all, the what's in it for me person has feelings too. Just ask them. They're not far away. If you want to see the one that you know best, their standing near the mirror go over and check them out.