Today, we'll look at ways that you can increase your online business. Let's start by looking at your own website. Take a look at it now, and try to see it through the eyes of a new visitor. Remember, it doesn't matter that you can build stunning websites online. Your clients don't care about that - they only care about the benefits your product offers.



Strangers have only one question about your website -- "What's in it for me?" If your website does not explain the benefits of your product or service, your customers will move on without a second glance. Let's use an example from real life - a home study course. I could go on for hours about all the features of my new home study course, including the audio and video tutorials, the CD-ROMs, the manual and transcript, and more.

Big deal. Chances are, you don't care. And why should you? As a busy consumer, you want to know, "What can this course do for me? How will it improve my life?"

By asking those questions, consumers are looking for benefits, not features. What happens if I try a different approach? I can teach you how to:

- Find profitable niches

- How to create a profitable website

- Get your website on the Internet;

- Choose the right kind of website for your product;

- Register a domain name and find a web host;

- Find new customers every day;

- Create a shopping cart to make buying easier;

- How to make large commissions recommending other people's products

- How to give your website that professional look

That sounds more appealing, doesn't it? Even then, though, I'm missing the main point of my sales letter. I'm offering good information to my clients, but I'm not telling them how this course will help them.

Who is your customer? What do they want? Ask yourself a few questions about them:

- How will my audio and video tutorials on building websites help them reach their goals?

- How will audio tapes on Internet marketing techniques help them escape from overwhelming debt?

- How will reading manuals and taking notes give them the freedom they desire?

You might have come up with these answers about your own customers. Having the freedom from nagging financial worries. The freedom from that 9-5 job they don't like. Freedom to pursue things that truly interest them and the things they have a passion for. The freedom to teach their children entrepreneurial skills so that their children won't have to work at a job that they dislike, working with people that do not have the same priorities, making just enough to get by and taking vacations when they are given permission. And lastly you can make $2000 dollars in an internet business.

What exactly is the point of studying your customers? How can the information help you to make $2000 dollars in an Internet business? Let me explain.

While you may list features on your webpage, it's important to understand that your customers aren't buying features. They buy benefits. If you're selling a wedding e-book, you may list certain features on your website - you may mention that the book is 67 pages long, featuring interviews with pastors, florists, caterers, wedding coordinators, and more. You may even talk about the great money back guarantee you offer. But that won't sell your e-book to customers. They want to know the benefits - a beautiful wedding that doesn't cost a fortune, reflects their personality, and makes them the talk of the town. Do you see the difference?

Think of a commercial for a sports car. Do they ever talk about gear ratio, horse power, bucket seats, CD players, under coating or all that stuff? No, those are features. Car commercials sell benefits. You usually see a middle-age man looking very successful, even smug, and he's burning down the highway. Of course, the highway's always winding along a mountain road down the coast.

Do you see the difference? They're selling the feeling of driving the car, not the car itself. Those commercials tickle our fantasy, making us believe that we are richer and better looking when we drive that particular vehicle. Of course it's a fantasy, but for many buyers, that's the benefit. The image is often the thing.

I admit that's an extreme example. But it does illustrate the point I'm trying to make. Your website needs to answer the question, "What do I get out of this? How will this benefit me personally, professionally, or otherwise?"

I can show you how to make a web site, but so what? I have to show you how that course will benefit you. How it will create passive income so you get out from under that mortgage. How it will create a stream of income that may replace your day job over timet o that you can have more choice in when you spend time with your family. Or how it will teach your children a skill that will allow them to pursue their passions in life, combining work and passion.

That's more like it!