From simple banner stands to plasma screen stands, there are numerous equipments available for businesses to choose from when promoting themselves in an exhibition. Choosing the right equipment is vital to making a lasting impression as well as keeping to a budget. It is very easy to find yourself caught up in a frenzy of using high-tech gadgets and impressive graphics displays, without losing sight of your main objective of making a good promotional presence.



Using simple tools are probably the most cost effective and impressionable method of promoting yourself to the public. Using complicated projectors and plasma screen displays may not suit the theme of your company. Banner stands have large graphics displaying with the company logo as the focus. These can come large with retractable, roll-up, double sided retractable and advanced double banner stands.

Using the stands gives you more room for creativity, as you can choose from different sizes, from large stands to simple small stands. Most of these come in a carry case making them easily portable, and all of which are robust, lightweight and strong. These come in different designs such as roller, cassette (like a roller they hold cartridges so you can easily change your graphics), tension (this keeps the graphic panel pulled tightly together), rigid (flexible graphic panel), exterior and motorised banner stands (rotating graphics ideal for front of shop).

Pop-up displays stands are another type of exhibition equipment which are easily assembled (often by one person) and transportable. These are extremely versatile that can be used for display presentations, promoting new brands and display statistical information. Once the conference or exhibition is over these can be dismantled and stored into a small space such as the boot of your car. Larger pop-ups provide more graphic/image display, are lightweight and come in various shapes (curved, convex, straight etc).

Other options for exhibition equipments are folding panel kits, promotional units, portable furniture, literature racks, poster frames, poster rails and light boxes. All of the above items can be found at reasonable costs and usually come with accompanied instructions for assembling. Plasma screen stands are used to display an interactive company brand which are often expensive to produce through an external agency. However, they are a great source for people to gain information from and keeping the attention of visitors.

Whatever the option you take for your company, the key point to remember is that simplicity will take you further. Keeping displays clear, bright yet simple will help people understand what you are about and approach your services with confidence. As long as you are stocked up with ample amounts of resourceful information and product demonstrations then you are more likely to make new client contacts.