A customer is very important to your business. Without customer, your business never exists in business area. In marketing theory, customer must segment to easy create marketing action because you know what target you send your promotion. There is two kind of customer like individual customer and corporate customer. Below some resources to get potential customer especially corporate customer:



1. INTERNET. So many company have website and contact address in internet. Find as much possible corporate suitable with your product or services. Get address and email. Do not forget to create list. Usually, this is very easy creating list of company fro website because you need copy paste only.

2. YELLOW PAGES. This is finding in your phone company that you use phone service. However, if you are not having yellow pages books, you can buy in yellow pages book vendor to find potential customer. However, you need more time and energy to get potential customer and create list.

3. BUSINESS DIRECTORY. Business directory book can find in public library in town or you can buy in bookstore. This is very easy to use even you can direct to use in promotion action.

4. NEWSPAPER AND MAGAZINES. From there, you can find potential customer. Usually, you must find their ads to get address and contact to send your promotional material.

5. FRIEND AND COLLEAGUES. Your business friend and colleagues can give name and address to send promotional material. This is very useful and powerful in business activity. So many people get success because help of their colleague and friend. So, keep in “safe” your friend because your money will come from there.

6. CONSULTANT COMPANY. This is very expensive but this is can help you to find potential company. Usually, you must create agreement with this company. Up to you, if you have enough money for marketing activities, this is can help you conduct marketing activities.

7. TV AND RADIO. This is can give you some information about your potential customer. However, this is very rare compare with six before. If you can use this proper and effective, you can get your potential customer.

8. TELEPHONE CALL. Some corporate create hotline that pay call or free-toll. This is can resource of potential customer. In this context, you need to wait call from you potential customer. After you get data of potential customer, you must call one by one to get contact person to send marketing promo material.

Send your promotion material and wait few days. After that, contact your contact person and ask how response about your products. Some contact person will say send to me product demo, I am interest with your product, we will plan to use your product etc. This is good start in your business. [ ]