Angels is an individual capital investor who wants to support small businesses, and often enjoy being involved in advising the businesses they invest in. Angels tend to back businesses in fields they understand well, and generally do not demand controlling interest in the companies they back. They tend to dole out money in relatively small amounts, but on favourable terms. They are generally driven by the soundness of your business concept, and will want to see a thorough understanding on your part of how the day-to-day operations of your business will lead to positive cash flow. They tend to expect positive returns on investments from your business becoming profitable in the near term.
Factors are that buy your receivables, usually at a steep discount. If you have the prospective to expand, not enough cash, but outstanding receivables from reliable payers, you might be able to find a factor who will give you a percentage of those receivables in cash right away, in exchange for 100% of the receivables when paid. Factoring is a risk-driven
business, and depending of the overall conditions of industry, and the relative risks in collecting from the people who owe your business money, factors will discount the value of your receivables by as much as 50% to 70%. Keep in mind that these numbers vary quite dramatically, and can be as low as 20%.
"Irrational Investors" is the kind of every small business person can appreciate. These are people who believe in your business, or in you, to the point that they will give you money on tremendously favourable terms. Small businesses you might realize are funded by irrational investors, whether they are relatives, mentors, employees, or fellow members of the church choir. In fairness, even though irrational investors will often not bother to ask for any guarantee, you need to document all agreements with these investors, and arrange for fair equity or reasonable repayment terms in exchange for their money. If fairness isn't enough of a reason in itself, in the event of an audit, you can count on the fact that the IRS will want to see appropriate paperwork and realistic terms on all of your loans and capital investments.
Find Small Business Investors
I don't know if there is some sort of mathematical equation you can put to this, but it would certainly appear that the smaller the investor's check, the bigger the headache they become to an entrepreneur.
You might think the opposite would be true, that smaller investors would only expect to play a minor role in the business while the larger investors would make all of the important calls. What you'll find in practice, though, is that raising and managing small chunks of capital from small investors is incredibly laborious while the more manageable investments come from much larger investors.
Less Money = More Time
Smaller business investors seem to have disproportionately more time to invest than they have money. These are the guys who are putting $5,000 into your company and think they're Gordon Gekko, trying to run the company like some big time investor. All this extra time that they have to manage these investments actually sucks the life out of your deal because you have to constantly manage their expectations to the nth degree of detail.
Certainly getting help from a small business investor to grow your business is a nice thing, but not if it involves being micro-managed to death over every decision. A good small business investor will understand that their role is to invest in the company, not run the company. You want their invested capital working for your business, not another pseudo manager to contend with.
Small Checks Take Longer
Raising smaller amounts of capital doesn't translate into reducing the time it takes to get a check. In fact, sometimes the smaller amounts take more time because the people writing those checks really can't afford to invest (read: gamble) that money to begin with.
They need to be certain of every last aspect of the deal to the point where they over-analyze the deal completely. Before you know it, you're jumping through all of these hoops over a few thousand dollars. It's a huge waste of time.
Even if you do manage to land these small business investors, you can be certain he's going to be on the phone with you every 15 minutes trying to get a status update on his investment. He's got the time, and the investment is incredibly meaningful to his overall personal wealth. You've become his living, breathing stock ticker that he constantly wants to see updated.
Big Kids Run Faster
Believe it or not, it actually takes just as long to raise larger amounts of capital as it does smaller amounts. That's because the larger investors (the big kids) tend to have less time to spend on any one deal. They have lots of deals to choose from, so they have to get to the point quickly and make a decision quickly.
For an entrepreneur raising capital, this is the best thing in the world. Ideally you want as much flexibility with the capital that you raise as you can muster. You want an investor who pays attention to the important points of your growth, like monthly earnings, not daily expenses. That's what you're there for!
That's why a bigger investor is usually a much better option when raising capital. They can make decisions about the investment faster, they can fill up your investment requirements faster, and they can leave you the heck alone so that you can grow the company a lot faster.
Too many cooks in the kitchen
With fewer small business investors you also overcome the problem of ?too many cooks in the kitchen?. Startup companies need to make lots of decisions very quickly and decisively. The company runs a lot better as a dictatorship than a democracy. The more votes you create by adding more investors the longer the process becomes to make a decision.
You can overcome this problem by giving certain small business investors ?voting rights? and giving other small business investors the right to keep quiet, but don't kid yourself ? you're going to hear from the guys who don't have voting rights whether you like it or not. So the best antidote is to simply have less people at the decision table.
Less is More
As you're thinking about raising your next round of capital, don't think in terms of lots of small business investors with a little capital ? think in terms of one (or two) investors with a whole lot of capital. You don't score any additional points for racking up the greatest number of investors. If there are any points to be scored, it's from getting as few investors as possible in order to get your requirements fulfilled.
When growing a new business, every moment of your time has an incredible amount of value. The more time you spend placating overzealous small business investors, the less time you spend doing what you all came there to do in the first place ? growing the company!
Wil Schroter's latest book ?Go BIG or Go HOME ? How the next generation of startup companies think BIG, grow FAST, and dominate markets overnight? is available at www.WilSchroter.com
Both Danil Ava & Wil Schroter are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Wil Schroter has sinced written about articles on various topics from Finances, Business and Finance and Venture Capital. Wil Schroter is the Founder and CEO of the Go BIG Network, the largest network of startup companies and entrepreneurs. He is also the author of the new book ?Go BIG or Go HOME?, download it for FREE at
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