A promotional product helps get a company's name out into the public domain and allows them to build a reputation via other means, besides the usual billboards, TV commercials, and other advertisements. The key is finding the most effective promotional products. So what makes a promotional product effective? The most effective type of promotional product is the one that gets used. If it is getting used, the recipient is constantly reminded of your company and anyone who sees the recipient using the product is exposed to your company as well.



Some of the cheapest promotional products are often the most effective. For example, a Pen or Tote Bag can be used by almost anyone on a daily basis and are usually well under $5 per item. They are portable and people can carry these items with them and are seen by others. This is one of the great qualities of promotional products, the recipient uses the product and get's your company's name out into the community.

Their advantages and drawbacks to several different popular Promotional Products let's take a look at a few:

Key Chains for example are portable and tend to be used a lot by the recipients; however one of the disadvantages are that few people tend to see them as they tend to spend a majority of time in the recipients? Purses, wallets or pockets.

Refrigerator magnets - Will also likely be used by the recipients, but won't get much exposure to third parties. Good idea if you want your recipients to be constantly reminded of your company and to have your contact information readily available to them. Bad idea if you want to get your name out to third parties.

A really useful item that people use over and over again is a good Tote Bags they are extremely portable and get seen by lots of people, on the down side they tend not to be used daily however when they are used they generally get used in high viewing areas such as the supermarket, the beach, the gym or taken to seminars. With a good logo that suits the style of the Tote bag this makes for a really powerful and effective promotional item.

One of the great options that is extremely cost effective are Pens they are portable like key chains, effective like refrigerator magnets and useful like tote bags, all these benefits out of one very cost effective promotional product. This is especially true if you can pass the pens on to clients. It is very important to remember however they it is essential to get a high quality pen that works so that people will take them with them and use them till they run out of ink.

The return on investment on a good promotional product is huge an example of this is a pen with your company's logo generally cost less than a dollar or two, but the reach of that one pen can be worth thousands.