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For Whats It Worth

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The internet seems to be full of hyped up business opportunities. What evidence there is to support the feasibility of a business opportunity is often anecdotal – or we may be asked to take the word of a well known internet guru when he tells us that this is the “next big thing”. Sometimes he/she will be right of course (that's how they get to be gurus).

And make no mistake about it – we are equally to blame for this hyped up culture. Let's face it, it's so much easier to read or listen to a well presented collection of projected possibilities than it is to do even a little spade work and unearth a few hard facts.

In the first place, we can all be a little lazy. In the second place, it's nice to close our eyes and dream of the ongoing passive income – such a nice visual picture isn't it?

And finally, hard facts can be a little bit difficult to come by. Sometimes for genuine reasons – startups often don't have much more than the reputation of the key players and a business plan – and sometimes for more worrying reasons.

One of the enduring mantras which you will almost certainly have heard is that “the money's in the list”. All the key players not only say this but appear to demonstrate it by the simple fact that they all own and operate large opt-in lists. It would seem reasonable to assume that these list make a significant contribution to their profits.

But let's see if we can put a little flesh on the bones. First of all we have an assertion – sourced from www.ultimatefour.com – which is as follows:

“…… a well run list can generate $1/month in revenue for each contact on your list.”

It does seem reasonable, but it is still an assertion rather than a fact – and it is qualified by both “a well run list” and “can generate”. Even if it isn't a hard and fast rule, it certainly provides food for thought.

If you build your list up to 3,000 to 5,000 members then you will have a nice income each month. Get to 10,000 members and above and you will be doing very well indeed.

That may sound like a lot to many people – but it should be achievable. Which brings us to what can be considered to be a hard fact – sourced this time from AWeber.

“12,561 subscribers in an average customer opt-in newsletter list.”

Presumably this is based on AWeber's own user base – but it seems valid to accept this as a legitimate fact.

The implication would seem to be that if you can build your own opt-in list to an “average£ level that you can profit to the tune of $12,561 each month. The assumptions are that you will run your list well (by providing constant updates and interesting information to your subscribers) and that you will make $1/month per subscriber.

Even if the $1/month figure is wrong – or if you run your list a little less efficiently than normal – you might still reasonably expect to make a 4 figure sum each month.

So it's true - the money is in the list. How much depends on the size of the list and how well you run it – but the money is there.

One key thing to watch out for is that your list should be your list – the email addresses must be yours and not the property of whichever company your working with. That way you can promote as many different products and services as you like.

Of course, it takes time and effort to build your list – but it can be done. You can pick up half a dozen new subscribers every day very easily by using nothing other than free techniques. That would take you to over $2000 a month in less than a year. Consider using some paid advertising and your list will grow at a much faster rate – and so will your income.

Whichever method(s) you elect to use in order to build your list – the sooner you start the sooner you'll start earning. So get cracking.

For Whats It Worth

IDENTIFICATION

Before you can find out what a piece of jewelry is worth, you need to find out what it is. This can be as simple as turning it over and finding a maker's mark or complicated as in "hours of research". First thing first: Examine your jewelry for a maker's mark. Look on the back or on the clasp. Thoroughly examine every inch of the piece. If you see a maker's mark, start your research! Not finding a maker's mark doesn't mean it's not valuable, on the contrary; many fine pieces of jewelry were never marked. It does mean you will need to put in a little more effort in research.

If you received your jewelry from a family member, ask them about it's history. Did your grandfather give it to your grandmother right before he went off to war? Was it handed down from her mother? Answers to these questions will give you a general idea of how old it is.

Look at the style of the piece. Although many styles come back into fashion after a time, it is still possible to ID an older piece by the style and material.

Does it appear to have gemstones? Determine it they are real gemstones. You will need some sort of strong magnifying glass or ideally, a jeweler's loupe. A loupe is a small magnifying glass in various degrees of magnification. A 10X loupe should be all you need and they are relatively inexpensive. Craft and hobby stores usually sell them. Go to a well lighted place and look at the stone through the loupe. Do you see tiny bubbles in the stone? Tiny air bubbles mean it is made from glass or plastic. It's not a real gemstone. Is it open backed? Can you see the back of the stone when you turn the piece over? Does the back of the stone look shiny as in gold or silver colored foil? These are foil back rhinestones and not real gems. Foil was often added to reflect the light and create a better sparkle. Most real gems contain some type of natural inclusion. Unless you are familiar with gems and diamonds, your best bet is to take it to a jeweler or appraiser if you think it is real.

Look at the construction of the piece. This can be extremely helpful in dating a piece! Look at the clasp or pin. Are the stones individually riveted on? Is the clasp rather ornate? Does it have a layered look? What type of style is it? Does it remind you of old black and white movies? Perhaps Bette Davis or Katherine Hepburn? Does it look Victorian?

By now, you should have a general idea of age and you are ready to start your research in earnest!

RESEARCH

Head for your local library or heat up an Internet search engine! I can spend hours in my local library poring over books and books and more books. There are plenty of good jewelry reference books. Stop by your library or bookstore and check them out before buying. No sense in buying a book you will hardly use! If you choose the library, bring your jewelry with you. You can also make copies of any pages you wish to take or check out the book and bring it home. As with other research, libraries are extremely helpful. Searching on the Internet is also a quick and easy way to get fast information. Some search terms to try are:

maker's mark

vintage jewelry

the name of the maker's mark you found on your piece

the decade i.e. "1930's jewelry"

antique jewelry

collectible costume jewelry

This will give you hours of research and hundreds of pages to sort. Look at anything relevant, look for similar pieces or styles. Visit online vintage jewelry shops. Look for forums where you may be able to post a picture and ask for identification help.

If you love to research like I do, this is right up your alley! It can take hours, days sometimes weeks to find out about a certain piece. As you go, you will gain more knowledge about old jewelry and hopefully you will be as enchanted as many other collectors and dealers. It's a fascinating world of "junky jewelry"!

We are always here to help you with your pieces, so feel free to send us an email if you have questions.

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About Author

Both Hamish Hayward & JoAnna Gilford are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Hamish Hayward has sinced written about articles on various topics from Computers and The Internet, Entertainment Guide and Internet Marketing. . Hamish Hayward's top article generates over 22200 views. to your Favourites.

JoAnna Gilford has sinced written about articles on various topics from Computers and The Internet, Jewelry and Sales and Negotiation. Junky Jewelry buys, sells and offers consignment options for vintage, antique and collectible costume jewelry. All their licenses are current in the state of FL. Receive Junky Jewelry updates and articles in their free newsletter by going to. JoAnna Gilford's top article generates over 1300 views. to your Favourites.

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