Size of the email

Professional emails must be short and snappy. The emails should be formattedproperly to avoid reformatting by various email hosts. The safest way to avoidreformatting is to make sure that the lines do not carry more than 65 characters(including spaces). This will also allow the clients to read the email in onemovement of the eye from left to right.

The Layout

Most email hosts provide the ?preview pane? and ?block images? options totheir customers. While designing the layout of your emails, this should betaken into consideration. The most significant contents of your message must beprovided in the first 2-4 inches of the mail. The content in the preview panemust lure the clients to read the entire message. It is not advisable to placeany images in the ?preview pane? as a blocked image may put off the readers.

HTML/Text?

This is the first question that every Email marketer has to address. Choosethe format depending on what fits best to your message and offer.

Here's a glimpse of what the formats offer.

Text format

This is the most preferred email format globally. Text messages are emailmessages consisting of plain text content only. Text messages will look similarto all the customers irrespective of their email hosts. It opens faster andprovides information in a simple manner.

Advantages:

Simple

Looks like a personal message

Opens faster

Same appearance all over

HTML format

HTML or Hypertext Markup Language is a document format language. Most of themarketers prefer this format. It allows you to add images, graphics, companylogos etc to the email. When sending newsletters and long mails, the HTMLformat provides much more options. You can highlight the important portions,use different fonts, color the headlines and make the email much moreattractive.

Advantages:

Attractive

Can add Hotlinks

Use graphics and images

Use different fonts to breakup the content into digestible parts

Nowadays flash media and other rich media formats are also used to sendmarketing messages. These formats have the same advantages as the HTML format.

Make the most of Email Marketing. Ensure that your mails are formatted anddesigned skillfully. An effective marketing email will open the doors ofsuccess for you.