Four color printing replicates your original photos and design's colors, so you can have bright, brilliant colors on your prints.
Color Wheel Scheme
The color wheel is always a great device you can use to help you get the right color combinations. The color wheel gives is an ingenious tool you can use to observe colors, how it works in relationship with other colors and the like.
So look no further if you truly want help with your color selections for your prints. The color schemes that you can find in the color wheel can help you truly get colors with harmony and color combinations that offer contrasts.
The Complementary Color Scheme ? give you colors of great contrast. This philosophy works by picking one color and then pairing it up with the color sitting right opposite to it. With the arrangement of the color wheel, you get nothing but colors with high-contrast to each other.
? With this color scheme, you can experiment pairing up warm and cool colors.
? It offers some of the strongest contrast you can find.
The Monochromatic Color Scheme ? is perhaps one of the most familiar color combinations there are. You can achieve a monochromatic look by changing the intensity or saturation of one color. So you are moving up and down, from light to dark, on one color. You take colors within that range and use it to achieve this look.
? Colors blend well easily, thus, creating harmony.
? Colors are balanced too but that leaves little room for contrast.
The Analogous Color Scheme ? is somewhat similar to the monochromatic scheme as it uses colors that are neighbor to each other. This means that you can use colors that gradually moves on to the next colors ? like yellows that gets warmer, moving to oranges and reds.
? Analogous colors can blend easily too but offers a certain variety with the different colors you can use.
? Analogous colors gives contrast too but not as much as complementary colors.
Saturation
Color saturation is an important factor to qualify when adjusting your colors. Saturation pertains to the purity of color, so you know the measure of your color and its value. You can retain the redness of a color with the intensity you need.
? Saturated colors can bring you the attention you need while de-saturated colors give off an air of seriousness and professionalism, especially dark de-saturated colors.
Rich Black
Not too many people know this, but black too have varying intensities. Black, when used in your prints, sometimes fail to come out as black as you would have hoped.
To create a rich black, you would have to use and combine the color black with other color's black. Move into the darkest green which is also pitch black in color and combine it. To this, your prints enjoy a layer of black you can see and ?feel? on your prints.
Observe these simple pieces of advice in your print designs and apply it for your four color printing. See just what colors can do to brighten up your campaign, and in the same process, brighten up the world as well.
Four Color Screen Printing
Four color printing is easily today's printing standard. You can enjoy rich, brilliant colors that would produce a life-like quality for your prints. From offset printing products to digital, large format prints, you can observe just how four color printing works best to bring out the vividness of colors.
Through the hands of a professional printer, you should expect nothing less than prints produced in full definition. Color accuracy should be observed too in order to maintain the integrity of your original designs. Through color accuracy, you get the closest hues as possible present in your print as with your digital design.
Color Qualities You Should Observe in Your Prints
1. Purity
• Purity in colors means that you get the perfect hues for your prints. The colors shouldn't be flat or muddy if they weren't meant to be that way. Colors need not looked washed out or toned down, unless you were going for that effect.
• A printing company would observe that such prints can be carefully processed and maintained with a printer's expertise in offset printing and four-color printing as well.
2. Accuracy
• As said earlier, your colors should come as close as possible to your original design. While printers do not guarantee a 100% color match because a digital file and a paper are two different medium, colors should still substantially embody and replicate the colors of your photos or images.
• Accuracy is achieved through the calibration of printing presses and all the automated equipment necessary to produce your prints.
Assessing a Printer's Color Printing Capabilities
However, you cannot readily assume that printers are all the same. In the same manner, you cannot readily assume that the print quality is the same as with any printing company's output.
You can set the standards you want for your print jobs, provided that you know the details involved in obtaining a great print. There are many ways you can assess whether a printer is truly capable and proficient.
You can take in the testimonials of other people and use that to gain confidence in your printer. However, you can also take in these pieces of information to safely guide you through printing and help you make the best decisions.
Here are some tips you observe to know whether you can expect a great and color print out from your printer.
1. Paper Quality
• Not all papers can produce the same results. Some are colored, while others are plain white. But when it comes to the standards of printing, nothing beats a bright, white quality paper that is also smooth and opaque.
• A 12pt. cover paper is good, but why stop there if you can obtain a printing company with a 14pt. cover paper. A heavy set paper is good because it would hold up well for a long period of time. The opacity would greatly allow light to bounce off and bring out the colors of your print effectively.
• Coated paper stocks are needed for colorful prints as it allows the colors to sit well without any dot gain.
2. Finishes
• Finishes are important for your color prints since it brings the vibrancy of your colors. It does not just add luster, but it makes prints truly more brilliant. See if your four color printing company can provide you with an array of finishes from gloss or Aqueous, UV or high gloss and even matte if you desire that soft, dull finish.
Both Maureen & Carla San Gaspar are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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