Many people are now buying expired domains based on the number of backlinks or the ranking of an expired domain, only to discover that these have mysteriously disappeared a month or so later. Is it that the search engines have black listed the domain, or could you have done something at the beginning to prevent this from happening?
There are several checks you should do before purchasing an expiring domain, to avoid losing all the value after you have purchased your expired domain.
One of the main reasons that an expiring domain can look attractive is the number of backlinks, but a word of warning - sometimes search engines can treat one domain exactly the same as another - same ranking, same backlinks, same everything. This can come about as a website based on a domain name can have several other domains pointing to this same website. For example, domain.com could be the main domain name, but domain.net may also be pointing at the same website. Depending on how the domains have been set up, some search engines will treat domain.net exactly the same as domain.com.
One way of finding the number of backlinks to a domain is by doing a search on a search engine using the word "link" followed by a colon and then the URL of the domain, eg link:http://www.domain.com
Using our example, if you were to check domain.net and found it had thousands of backlinks and soon to expire, then you may be tempted to purchase the domain name the second it expired. Once purchased you would then go about setting up a website on your new domain expecting the visitors to be pouring in. At this point, domain.net no longer points to domain.com and so any affiliation to domain.com stops. The search engines will no longer treat domain.net the same as domain.com, but will now treat it on its own merits. This normally results on zero backlinks and no ranking. You will have lost all the benefits you hoped to gain from the domain name and need to start promoting your new website from scratch.
To avoid this from happening, after you have done your link search on a search engine you should then visit several of the websites that are listed as linking to your domain and check the links are actually there. You will find that in a surprising high number of cases the links you expect to find are simply missing from these webpages. If this is the case with your chosen domain, then I would suggest ignoring this domain name and finding another.
I have conducted several experiments on expired domains. If the backlinks were real and existed prior to the domain expiring, then in most cases the domain would retain its original ranking. If the backlinks were fake then within a few weeks of obtaining the expired domain all rankings were lost.
There are several services on the internet that can provide data on expiring domains, and some of these include checking to see if search engine rankings are real or fake.
Free Expired Domain List
Right now, it seems that almost everyone is rushing to buy expired domain traffic to enjoy the unlimited power of web site traffic. Web masters and online entrepreneurs buy expired domain traffic for their own personal use or buying a fair amount of traffic from others, who own a web based business. Here is a small primer that explains what a traffic domain really means to those people who are still new to this term.
A traffic domain is a domain that is either expired and still getting considerable amount of traffic, or the one that is being searched by internet users, by typing the web site address URL into the browser address bar (people call this type-in traffic). Fairly successful websites that expire due to some unknown reasons always come with a good rate of traffic and inbound links. This is the reason why people rush to buy expired domain traffic from those people who deal with such domains.
Tip: Inbound traffic may be quite misleading as there are many URL's that have similarly sounding names or names with intentional spelling errors. Traffic that results when someone is trying to reach a particular web site, but land on some other web sites, is at most useless and misleading.
A number of expired domain names show a satisfactory level of inbound traffic and when you buy such expired domains, you can always expect good and effective results. When you a buy expired domain traffic-rich domain and develop a web site over it, you can even get about 20-25 visitors a day, that ultimately results in a revenue of about $10. This type of web site is a very good candidate for a pay-per-lead affiliate program.
When you buy expired domain traffic from a vendor, you can use it to redirect the visitors to your other web sites. However, buying such traffic could be very risky and dangerous, as there are several unscrupulous operators, who may dupe you in the end.
There are two types of scams that occur with such purchases:
a) Expired domain traffic vendors may deliver the targeted hits with your purchase, but the real truth is that the actual traffic may never exist in life
b) Such traffic may also come from sources like auto surf web sites that take your visitors without their knowledge.
Caution: You may never know the targeted traffic that you buy is really targeted or not!
Here is a classical example:
Let us say that you will buy expired domain traffic from a vendor at a rate of $55. The sales package will contain a high quality and premium targeted visitors. Now, if you have such a large number of qualified visitors in your kitty, will you be ready to sell them at such a ridiculously low price? Let say that you are selling a product for $50 and only 1% of these qualified visitors will make a purchase, and then the total sales will amount to a staggering $50,000! Do you believe that a vendor will be a fool to let go of such a marvelous business opportunity? One word of caution now! When you buy expired domain traffic from a vendor, be sure that you check out the veracity of the claim made for the package offered for sale.
Both Dominic Dat & are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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