Gone are the days when business is just about making products and placing them on the shelf. Nor is it as simple as giving a few customers the best service and wait for word-of-mouth to spread.
With the growing competition for better services and products, the only way small businesses can compete is in highlighting their selling point: “one-on-one personalized service” or products that specifically answers to very particular concerns.
Communicate Through Greeting Cards
Sending out greeting cards is a good way to cultivate a relationship with your client. It not only allows you to get the word out about your products, but it readily helps you send them out to the right people. Here are some of the reasons why greeting cards are the effective tool to do so:
1. Direct-mail-advertising has higher readability than other advertising strategy. When a sealed envelope falls into your clients' hand, it is more probable that people will open to see from whom the letter is from and what it is all about.
2. When you send a greeting card, it introduces or re-introduces your business. It tells them who you are and what you are about. Properly executed, the greeting card is your foot in the door.
3. Apart from the short greeting, you can direct your clients to your website, or let them know where they can request for further information. The beauty of this approach is that it relieves the greeting card from having to sell hard. It's easier to convince the customer to click on the internet and ask for information.
4. Getting them to view your website is already halfway to selling. This is where you can market to them. The website is a better medium because it has more room to deliver your sales pitch, and is a few clicks away from sending an order form.
5. Receiving a greeting card will make your client feel like the VIP they are. It tells them that their business is important to you, and that you will make tremendous effort to maintain continued patronage – which can only happen if they get full customer satisfaction.
When you decide to send greeting cards, remember to have them specially custom made for your company. What you want is to stand out and be remembered.
• Design a simple greeting card that will reflect your business identity.
• Create a color scheme that uses the colors of your logo as the primary color or colors.
• Write a short and simple copy that leaves out exaggerated language customers will find dubious. Try to sound as sincere and conversational as possible.
• Talk to them about the benefits your company is offering. They are only interested in “what's in it” for them.
• Include your contact information, your store information. Getting them excited about your business is the first step, getting them to respond to you is the next. Lead them to make the purchase.
Businesses might be profit driven, but all businesses must provide service to achieve profit. In this way, all businesses are service oriented. Sending a greeting card is creating goodwill. It lets your client know you are there ready to help when they need you. And among other things, a greeting card printing company is one of the partners you need.
Free Greeting Card Printing
Let the nearing holiday season be the perfect time to remind them of your goods that are the perfect as Christmas gifts to loved ones, friends or for themselves.
Everyone is in the mood for spending. Imagine your prospective clientele, walking around with money to burn. Employees are looking for the perfect gift with their Christmas bonuses. Employers are busy filling up Christmas baskets for their employees. Entrepreneurs are busy looking for Christmas giveaways, and like you, are busy looking for ways to bolster their own marketing.
Make it your marketing strategy to get flow with the Christmas frenzy. Aim to be at the top of the consumer consciousness in this busy season. Send potential clients a greeting card, with well-wishes for the coming season. Send cards along other marketing materials that give them a complete list of your goods and services.
Better yet, send your love to your loyal customers with Christmas discounts and promos. There is no better place for your advertisement to be than beside your regular client writing his wish list.
Refine your greeting card advertisement with the following tips:
1. Pique your customer's interest by making the card personal. Address clients in warm and friendly manner. Don't be a stranger.
2. If you want to observe subtlety, don't print logos or slogans. It's a dead give away that some customers might find annoying without even opening your mail.
3. Catch your client's interest with a funny Christmas cartoon. Maybe a picture of Santa Claus lining up in your shop holding a credit card. The chance of your customer keeping a funny greeting card is higher than a sentimental card with landscapes.
4. If you want to cater a larger audience, promote a sense of sensibility by using Christmas themes that do not exactly patronize any particular religion. Greet them with the words Season's Greetings or Have a Happy Yuletide Season.
5. Use the greeting cards to establish or cement customer relations. Send your well wishes, then introduce your business to prospective clients, or thank repeat clients for their loyalty.
6. Reward customers with a Christmas “gift”. Give regular customers a give away item or membership cards. Entice new customers with discount coupons, promos, or stickers. Provide a deadline for your promo to create urgency. It gets your clients to take action faster.
7. For local businesses, it would be a good idea to include your contact details, and a location map of your business on the back. Your marketing would have been a waste if your clients don't know where to find you.
8. But most importantly, your operation or business hours should be included. This is especially true since it is the nearing one of the busiest shopping seasons.
Best of all, direct-mail-advertising is now inexpensive and hassle free. There are printing companies who also offer to mail these cards for you. You simply have to supply them with the names and addresses of your target clientele, and they will take care of mailing them for you. And these greeting cards can be printed cheap. A thousand pieces full-colored, high gloss greeting card can be had for as low as $120.00.
Make greeting cards a gift for your business this Christmas. Build your customer relations, and watch your business grow, on and off-season. Contact your greeting card printing company as early as today.
Carla San Gaspar has sinced written about articles on various topics from Business Cards, Brochures and Marketing. . Carla San Gaspar's top article generates over 27100 views. to your Favourites.
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