A Guide to Business

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Free Marketing For Small Business

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Many of us have created an online business after seeing the results that others have had. Tons of internet business owners have built passive income streams that provide $10,000 in monthly income. However, after creating our businesses, we find out that these successful people are spending hundreds if not thousands of dollars online every month to market their business. Is there anything you can do to market your business in a cost efficient manner? The answer is yes, and this article will explain the four best ways to market your business for free.



1.Press Releases

2.Articles

3.Classified Ads

4.Forums

1. Press Releases

Press Releases are probably the fastest way to expose your website and drive traffic to it as quickly as possible. This is because instead of having to be approved for seven days to a month as with articles, press releases get your address out to the search engines immediately.

Your press release should have a title that is full of keywords that you have researched and that will attract the most visitors. You can research keywords at www.goodkeywords.com, or many other great sites. Your next step is a subhead, which gives a brief overview of the story while using good keywords. Your body should not be a sales pitch, it should be an interesting story that keeps the reader interested. Again, you DO NOT try to sell your business here, just write an interesting and honest story that will inspire respect in the reader for you and your business. In the keywords section, use solid keywords that you have researched on a keyword site. The final part is your contact info, which is where you give the reader a call for action by leaving your website or email address. This, and only this, is where you explicitly sell your business.

2. Articles

Articles are a great way to build respect and prove your knowledge in the industry, which evokes trust in potential sign ups. As with press releases, articles should have sound keywords that have been researched extensively. Keywords are the keys (no pun intended) to driving the most readers to your article. The article body should have good organization, with an introduction, a few key points, and then a conclusion. The body should have information that you think a reader would find valuable so that they will consider you a credible source. The resource box is where you call the reader to action, and is the ONLY place you should sell your business.

3. Classified Ads

Classifieds are yet another great free way to market your business. The nice thing about classifieds is that they target the market you are looking for: people in search of a home business opportunity. There are plenty of free classified sites you can post on to attract sign ups. Try to keep your classified short and sweet, and give just enough information to intrigue them and drive them to your website, but not enough to bore them. Remember to research the keywords and title you include, as this is an important step in any free marketing opportunity.

4. Forums

This is yet another great opportunity to gain respect and credibility, and consequently drive more traffic to your site. Find a few forums you like and that are active, and then spend half an hour every day posting. Medium to long posts have the most search engine power. Research before you post, and never personally attack anyone in a forum. The most important part of posting in a forum is to utilize your signature, where you put your url and a call for action. If forum members read your posts and find you a credible resource, they will be motivated to read your signature and follow it to your site.

Conclusion

There are plenty of other ways to market our online business for free and drive traffic to your website, but these are the strategies I have found most effective. The main theme of marketing is to build respect, credibility, and trust, and this will translate into a successful business.
Free Marketing For Small Business
I have two favorites that are making a big impact on the search engines, Video marketing and Squidoo marketing. These are both social marketing sites and web 2.0 which both have high content and viewer exposure.

A Squidoo marketing lens is simple to setup even for a beginner who knows little or nothing about html or website design, they have step by step process to make it easy for you. You are free to market any product you like without fear of being removed. And if you look at many of the top 10 organic searches on Google you will see that many of them come from Squidoo.

The key marketing strategy the home business owner should bring to Squidoo is his or her own personality. When you create a lens you are encouraged to be yourself. Add modules that express you and your product or services. The more creative you are the higher your ratings are in the search engines and Squidoo.

Video marketing is much the same in that the more creative you are and the more you express yourself the more views you receive. The real difference here is obvious; this is not written form, rather in front of a camera. Some people are very uncomfortable with this method.

So, OK...you can still create expressive videos to promote your home business by using such products as PowerPoint and Audacity to create slide presentation with your voice as the narrator. These too can rank high in the organic search engines.

Both marketing methods are proven techniques to drive massive traffic to your online business. Your really success will boil down to whichever marketing method you are more comfortable with. However, whichever you chose make it fun. The "you" in these strategies is what connects to others and produces sales.

The key to success in any online business is driving traffic. If you can get just one creative video to go viral you will drive thousands of prospects to your sales page. Even if those leads are not the most targeted, this one video will provide as many sales as hundreds of articles, and email campaigns combined.

So get your creative juices going. Just go create your Squidoo lens and make some type of fun video. If you do it once, you will do it again and again and soon you will see those sales come rolling in. Have Fun!
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About Author
Both Sean Wright & Bob And Cindy Floyd are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Sean Wright has sinced written about articles on various topics from Your Online Business, Marketing and SEO Articles. . Sean Wright's top article generates over 720 views. to your Favourites.

Bob And Cindy Floyd has sinced written about articles on various topics from Home Based Business, Marketing and Home Based Business. Cindy and Bob Floyd are full time internet marketers specializing in mentoring others to build a successful internet business. Visit our blog at
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