Membership sites are everywhere and a lot of people are getting crazy, or they are already crazy, about these sites. Through these sites, one will have access to certain stuff such as downloads, paid contents, and even e-courses if they have a membership script. Sometimes, the sites even offer software to their members. As far as you are concerned, you do not need a software. For the sake of convincing you, you need to know what you can get from your free membership site software.
Your free membership site software will give you the following advantages. Primarily, it permits the user to be in charge of the delivery of a certain product or content. When the membership site software is being managed by another user, the user will be the one to decide as to who are allowed to log in or as to who will experience restricted access to the site. So if you are the owner of the software, you will have free rein as to who can only browse your site; thus, giving you the opportunity to be certain that those persons whom you do not want to be associated with will have no access to your site. There are also some membership sites which offer products that the user can only access if they pay for it through a third party processor. Another reason why you will love this software is the fact that you will be the one who can set the price as well as the length of time that the user is only allowed to browse and access the content of the site. Aside from the reasons already mentioned, the software allows recurring income. It may be unbelievable for you but there are existing sites which collect either a yearly membership fee or a monthly membership fee. If your site has the same kind of feature because it is offered by your membership software, then you just acquired an excellent spring wherein you will get recurring revenue. To make sure that your users will not wander from your site because you are not taking care of them, you have to update your membership site's content on a regular basis. You have to make sure that your users are getting their money's worth.
You will also fall in love with your free membership site software because it helps you be independent. You no longer have to rely on the product of other people so you will have an online income. Through your software, you can deal out your own content. Since you are distributing your own content, you can exercise control over it as well as decide the worth that your users will be receiving for their investment. You, not some product vendor, control your site and its content, the type of product and its price, the people who can access it and up to how long they can browse. The authority and the capability to steer your site towards the ocean of success lies in your hands.
Free Membership Dating Site
Basically with the free site you will attract more members and have no recurring income but you can make money as you cross-sell to them. The paid membership will yield fewer members than the free one but you will have a recurring income through membership fees. The paid site will have a higher drop out rate than the free one and the paid site is more difficult to upsell to because they have already paid for content.
To understand fully which model is better for your particular membership site you have to analyze your content or service to see how valuable it is, know your market and know how well your backend products will sell. If you have weak backend products than the paid membership will be better. If you have a narrow niche than the free site will not work.
One solution is to use both models, the free and paid. You can entice the larger numbers to your membership site by offering a free 1st tier and then increase the content and tools for those who want to upgrade to the paid 2nd tier of membership. This way members can try out your site and get a feel for how valuable the content is and then when they learn to trust that what you have is consistent quality products or service they will be confident enough to pay for the 2nd tier of your membership site.
With a free membership site you can generate an income through ad revenue.
Look towards your closest competitors to see if they are paid or free. If you have a close competitor that is free and you come along, as a paid site unless you are offering superior content and can promote it well prospective members will probably opt for your competitors free membership site.
You will need to test your market to discover what your prospects respond better to the free model or the paid one.
Your content will ultimately be key in determining if you can successfully have a paid membership site. High quality content that is fresh and consistent will mean real value to your customers and they won't mind paying the monthly fee.
Most successful membership sites have found that the best solution seems to be having a limited free option for members with a quality package of goodies for paying members. Whether you will do best with a limit on how many free members or if you will have a time frame limit for the free membership depends on your market, your content and your upsell products as well as your competitors.
Both Ryan Pauline & Tom Williamsen are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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Tom Williamsen has sinced written about articles on various topics from Web Development, Brain Power and Viral Marketing. Tom Williamsen is an membership site expert.Find out more about his membership website ebook and script here:
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