Pay per click search engines, also known as "pay for placement", "pay per position" or "pay for ranking" search engines, are one of the most effective ways of attracting targeted traffic to your website.There are many pay per click search engines to choose from, like:



* overture

* fidwhat

* 7search

* goclick

* xuppa

* kanoodle

* etc.

You can find more than 300 at payperclicksearchengines dot com

PPC ADVANTAGES

Pay per click search engines enable you to choose the place where you want o appear in the search engine listing, the more you bid the higher you will appear in the search rankings for that particular keyword. If you pay more than any one else, your ad will be placed at the top of the list.

You only have to pay when someone clicks on your listing and connects to your site, meaning that you don't need to pay to get listed, you only pay for the clicks or click through.

Pay per click search engines are risk free and a cheaper alternative than paying to get listed in the big directories and search engines, where you have to pay for being listed, with no clicks guaranteed.

On may PPC search engines you can buy traffic for as little as 1 cent or 2 cents per click. (As you can imagine, very popular terms cost much more than others)

HOW DO PPC SEARCH ENGINES WORK?

First, to list your site, you have to choose the keywords that refer to your product

Then you must decide how much are you going to pay (you can pay a different amount for each keyword that you chose)If you want to know how much is people paying for a certain position, you will find that most of the PPC search engines list the bid price in the results pagesBut not everything is paid on PPC search engines, because they combine paid listings with unpaid listings to ensure that the searcher will find sufficient results on any given search. Unpaid listings are usually provided by another search engines such as Google, Inktome and others.

THE PAY PER CLICK PROGRAMS RISKS

Beware of the PPC search engines that offer money or incentives to click. You may get many not genuine clicks, that aren't really interested in your offer.

Sometimes the Pay Per Click Search Engine artificially inflates the click-through count for which they should be paid, so you need to have some way to verify the amount of visitors the click through program is providing you.

Be careful of what you pay for. There are three similar but different programs: "Pay Per Click" (is what we are talking about), "Pay Per Sale" where payment is offered to a referrer if the referrer user makes a purchase at the target site, and "Pay Per Lead", where the payment if offered to the referrer if the referrer user shows some demonstrable interest (like answering a solicitation e-mail

GUIDE TO THE BEST USE OF PPC's

* Keywords with a very broad meaning are much expensive than others, the term "books" will be much expensive than "e-books", and "e-books" will cost you more than "children mystery e-books", so work the low-cost niche terms.Not so popular niche phrases are often available for pennies.Use your imagination and you will come up with hundreds of low cost search phrases that target your potential customers.To look for this particular phrases you can use Overture's "search term suggestion tool" where you simple have to enter a keyword and it will suggest you dozens of similar search terms, and their popularity (the times that they where searched for in the previous months.)

* Do not enter in a "bid war" with your competitors. Set a bid cap based on the value you give to your visitors and stick to it. Try to be among the first 20 bids, be on the 10 first if you can, but there's no need to be the first for every keyword position that you buy.

* Be sure to qualify your click thru encouraging only the right people to click over your offer. Hundreds of qualified people is better than thousand of random people. Encouraging clicks with misleading offers will only make spend lots of money in people that will get out of your site as soon as they see its content.

* Do not dump all the clickers on your home page. Create many dedicated landing pages and direct people to a web page that shows exactly what they are looking for. Try to capture their attention immediately with an offer that talks about the advertised offer.

* Test your results. You should test your adverts title, your adverts description and your landing page content. And the way of testing them is changing only one of them at a time, then you will be able to identify the cause of your improvements.

* Try with different PPC search engines. Overture is the biggest, but for some terms it might be much expensier than others. And some PPC search engines that are very cheap might not give you enough click thrus

* Do not think that all your keywords are equally good. Some will prove to be far more effective than others in attracting the right targeted traffic that you need.The PPC search engines will provide you with statistics for the click through of every keyword that you bet.

If you would like to read a more detailed explanation about how much you should bid to maximize your bidding results, and how should you bid to bid for success, you can read my e-book "How to sell on the Web" that you can find at my web site.

And if you would like to completely automate the statistic control of your bidding, the best thing you can use is the "Site Build It" program, you can download the FREE and complete "Site Build It" action guide from my web site.

Written by Dr. Roberto A. Bonomi