Google Introduces New Offerings in Singapore to Increase Business Results for Websites and Online Marketing Campaigns

Comprehensive approach includes enterprise-class features in GoogleAnalytics, new Google Analytics Individual Qualification Program andappointment of first Google Analytics Authorised Consultant inSingapore and Southeast Asia

Singapore, 19 March 2009 ? Today Google announced the expansion of itsweb analytics offerings and support for marketers, advertising agenciesand businesses in Singapore and Southeast Asia. Besides providingenterprise-class features in its free Google Analytics? tool, Google islaunching a new Google Analytics Individual Qualification program andhas appointed its first ever Google Analytics Authorised Consultant(GAAC) in the local market. Information gleaned through web analyticstools provides an understanding of consumer behavior online and isapplicable across various industries from travel to finance to IT andmany more. Web analytics users get online data to gain a deeperunderstanding of customers? needs and build their website or onlinecampaign around that understanding to improve the effectiveness oftheir websites, maximize their online marketing campaigns, and convertonline traffic to sales.

?In an economic slowdown when consumers are spending more time on theInternet looking for a great deal, local businesses have a greatopportunity to use web analytics as a cost-effective, smart way to makesense of online consumer behaviour. Our free and powerful GoogleAnalytics tool helps businesses to understand the customer experienceonline ? to see what type of products customers were trawling foronline, what was working on their websites and how to win overcustomers ? and then turn this insight into action for better businessresults,? said Vinoaj Vijeyakumaar, Customer Solutions Engineer, GoogleSoutheast Asia.

These initiatives were unveiled in conjunction with the first GoogleAnalytics event held in Singapore. Speakers from Google, Swissotel andclickTRUE presented to 200 marketers, ad agencies and businesses on howto benefit from the power of web analytics and channel it towardsactionable insights. For more event info including agenda and speakers,please visit .

Google Analytics provides enterprise-class features to increase marketing ROI

Google Analytics is the free, next-generation web analytics tool thatshows marketers, ad agencies and businesses how visitors find theirwebsite, how they navigate through it and how they become customers.Google Analytics users can also get important information which willhelp them to strengthen their online presence and create the potentialfor higher-converting websites.

Google Analytics now offers enterprise-class features including customreports, advanced segmentation, an API as well as an updated interface,richer data visualisations and an integration with Google AdSense.These new features combine the sophistication and versatility of afull-service web analytics tool with Google Analytics? ease of use andaccessibility, so that large and small businesses can better understandand serve their customers and improve the value of their marketinginvestments.

For more information about Google Analytics, go to .

Google Analytics Individual Qualification program promotes understanding of web analytics

The Google Analytics Individual Qualification (IQ) is a new skillsqualification program which allows individuals to demonstrateproficiency in Google Analytics. Google provides a free online coursethat covers web analytics techniques and Google Analyticsimplementation, administration, and analysis tools. Agencies and otherorganisations can have staff take the course as part of theirprofessional development.

While Google Analytics is easy to use for beginners, it is mostpowerful in the hands of knowledgeable users. Qualified users will beeffective at leveraging Google Analytics within their organisations andat helping others to do the same. The Google Analytics IQ program istailored for agencies who want to retain and develop employees who areknowledgeable about web analytics, and for individuals who seek ways toimprove their job prospects or further their own personal development.Individuals do not have to be associated with an agency or organisationto take the online course or test.

For more information or to get started with Google Analytics, follow the sign-up instructions at .

clickTRUE to provide web analytics services as first ever Google Analytics Authorised Consultant in Singapore and Southeast Asia

Catering to businesses that prefer to leave web analytics to theexperts to get the greatest return, Google has appointed clickTRUE, alocal online marketing company, as its first ever Google AnalyticsAuthorized Consultant (GAAC) in Singapore and Southeast Asia. Bymeeting standards set by Google, including passing web analytics clientsatisfaction criteria and a rigorous web analytics technical andstrategy test, clickTRUE has met the qualifications of becoming amember of this elite program. This allows clickTRUE to provide GoogleAnalytics advanced technical support and professional services to helpcompanies in Singapore and Southeast Asia to measure and get the mostvalue from their websites and online marketing campaigns.

Mr Jereme Wong, Chief Operating Officer of clickTRUE, said, "We areexcited with Google's dedication in promoting web analytics in thisregion. Our participation in the Google Analytics Authorised Consultantprogram demonstrates our continued commitment to educate and deliverquality online marketing campaigns to our clients."

The GAAC network spans the globe and provides businesses with theadvantage of years of web analytics experience and offers a widevariety of services including:

?Google Analytics strategy, implementation and reporting configuration

?Analysing and optimising Search Engine Marketing and online campaigns on multiple media

?Integrating web visitor behaviour data with e-commerce tracking information for better conversions online

?Training and consulting on Google Analytics

For more info about the Google Analytics Authorised Consultant program and to see a list of GAACs worldwide, go to .

About Google Inc.

Google's innovative search technologies connect millions of peoplearound the world with information every day. Founded in 1998 byStanford Ph.D. students Larry Page and Sergey Brin, Google today is atop web property in all major global markets. Google's targetedadvertising program provides businesses of all sizes with measurableresults, while enhancing the overall web experience for users. Googleis headquartered in Silicon Valley with offices throughout theAmericas, Europe and Asia. For more information, visit .

Google and Google Analytics are trademarks of Google Inc. All othercompany and product names may be trademarks of the respective companieswith which they are associated.

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Media Contacts:

Maureen Hoon (Tel: 6238 0297; Mobile: 9650 9990; Email:mhoon@hoffman.com.sg)

Shirley Wong (Tel: 6252 9008; Mobile: 9337 9227; Email: )