There is an enormous demand for basketball merchandise and memorabilia. Fans of all ages routinely purchase all sorts of apparel endorsed by professional athletes. Basketball shoes are usually the first thing that comes to mind, especially Michael Jordan's Air Jordan series of footwear. Autographed baseball caps of popular players are also very much in demand. Some other fans are also buying basketball jerseys of their favorite college teams.

The demand for college merchandise peaks in the month of March which is when the NCAA tournament is held. Suddenly, it seems as if everyone is in the market for college caps, jerseys, shorts, logos, headbands, wristbands and team logo merchandise.

Since the arrival of the Internet, college basketball merchandise has become even more widely accessible. Buyers can now purchase anything and everything online, from college flags, hats, banners, helmets and jackets to shoes, shorts, jewelry, watches and more. Autographed photographs of favorite college basketball athletes and photos from historic matches are easily found and purchased online. You can even buy a watch that was previously worn by your favorite coach or star player.

With the arrival of the Internet, it's now very easy to locate basketball merchandise from your favorite college. There are some sites that offer custom-made basketball uniforms, so all that you have to do is enter your size requirements to get a "regulation" jackets, shorts or jersey.

You can buy folding chairs available in college colors, stainless steel and pewter travel mugs, thermoses, helmets, and just about anything that you could want emblazoned with a college basketball logo. Even desktops can be personalized for the college basketball fan, with new merchandise like an optical in his or her choice of college colors.

Online auction sites, such as ebay, are great sources for college basketball merchandise. Hundreds of retailers put up basketball memorabilia on the auction sites, and wait for the fans' best bids. If you're in the market for memorabilia you'll need to bid with caution, as there is an influx of fake memorabilia on the market. Check the seller's return policy and feedback rating before agreeing to make your purchase.

From the day the big tourney kicks off in March, right through Christmas, college basketball memorabilia means big bucks for marketers. If you have a college basketball fan on your shopping list, you'll never be short of great gift ideas. So hop online today and pick up something for them, with the wealth of merchandise out there now, there's no excuse to not being able to find whatever it is you that they (or you) want!