Tracking of website visitors is very important for webmasters. It is important in order to analyze the rate of customer conversion from the pool of website visitors. Website tracking also illustrates the geographical areas from where people are coming to your website. It helps in focussing your advertising and marketing strategies on specific areas as well as plans to bring visitors from unexplored geographical regions.

Nowadays, small, medium, or large companies, e-Commerce website owners, and internet marketers spend lots of money in Online Promotion, Search Engine Optimization, and Search Engine Marketing. They also keep heavy budget for PPC campaigns. All these exercises are to attract visitors towards their website. Website visitors tracking provides you a detailed analysis of the searches driving traffic to your website. You can see special reports for keywords, their status on major search engines, as well as the visitors who arrived on your website through these keywords.

In brief, through visitors tracking you can identify the results of all your SEO/SEM exercises. It will provide you all essential required details that will help you in dealing with further online advertising and marketing campaigns.

Tracking Your visitors

There are various methods of visitors tracking. Some are free to use whereas some are paid. However, the best and most effective tool for website visitors tracking is Google Analytics. It is a free analytics tool offered by Google that help webmasters in keeping an eye over online visitors to their website. Google Analytics provides several features related to tracking your visitors. You can view Keyword and Campaign Comparison, geographical tracking, and several other analytical reports. It is not possible to describe all features and benefits of using Google Analytics here.

However, in some cases (with strict firewall or other security mechanisms on server) Google Analytics is not applicable for your website. People can use Urchin (web tracking software by Google) in that case, or there are several other tools to track visitors.

Online Marketing and Advertising is targeted to increase online sales and earnings. However, it is not only limited to e-Business. A majority of online marketers are using this innovative online advertising tool to promote their offline business and services. A fully featured analytics tool is essential requirement for all webmaster promoting their products or services (either for online or offline business).